Our network

testimonials

Word of Mouth the Magic Miracle?

April 12, 2010 by Editor Bloggertone
with 280 views
0

There's no doubt that Word of Mouth is one of the most salient, credible and effective forms of marketing. It is the Mecca of Marketing and the zenith of credible recommendation. Thing is, it isn't magic and it doesn't come about by chance. I cannot tell you the amount of times I've had this very conversation: Me: So, how do you get... [read more]

Why I’m Complying With the FTC Regime for Bloggers Even Though I Don’t Have To

October 8, 2009 by Des Walsh
with 116 views
0

A view from a blogger outside the USA about the FTC’s new “guidance” on disclosure One of my first thoughts on learning this week of the US Federal Trade Commission (FTC) announcement on endorsements and testimonials was that as I don’t live in the US it does not apply to me. One of my next thoughts was that it may be only a matter of... [read more]

FTC vs. Social Media Wolves in Sheeps’ Clothing

October 7, 2009 by Tim Berry
with 413 views
0

Here I was writing this post about new FTC rules for social media, feeling self-righteous about it, when it occurred to me that Shutterstock.com gives me a free stock photos account, which I use to illustrate this blog. And I’m an amazon.com affiliate. I accept review copies of books, some of which I’ve reviewed here (although I bought... [read more]

FTC regulates blogging! Insights into the new world of paid influence

October 6, 2009 by Ross Dawson
with 358 views
0

The US Federal Trade Commission has released its long-awaited update to its "Guides Concerning the Use of Endorsements and Testimonials in Advertising" to now cover blogging and social media. The headline news is that: The revised Guides also add new examples to illustrate the long standing principle that “material connections” (... [read more]

Logo