All posts in navel model


How to Arm Customers to Spread the Word

September 29, 2009 by Brian Critchfield
<!--break--> Up to this point, I have emphasized the Navel Model for creating a company worth talking about. It is critical that you do this piece first. As the great military strategist, Sun Tzu, once said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Most literature... [read more]