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social media peer groups

SNCR Research Reveals Social Media’s Impact on Business and Decision Making

November 18, 2009 by Don Bulmer
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The results are in! I am thrilled to share key findings from research that Vanessa DiMauro and I conducted over the summer called The New Symbiosis of Professional Networks.  The research was conducted as part of our 2009 fellowship with the Society for New Communications Research (SNCR).  As introduced in a... [read more]

How Social Media Peer Groups are Impacting Small Business and Startups

November 17, 2009 by Peter Auditore
with 406 views
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Look no further than Yelp and Urban Spoon.com to see the immediate impact of Social Media Peer Groups (SMPGs) on business; in this case it’s the peer group that eats out, almost all of us. Last weekend I got an urge for Pizza, and after hearing a sports commentator talk all baseball season about how fantastic Amici’s East Coast Pizzeria... [read more]

Stating the Obvious: Social Media Peer Groups and Startup Strategy and Vision

November 10, 2009 by Peter Auditore
with 212 views
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Humans are a community-oriented species; this behavior has been crucial to our evolutionary success over the last 4.5 million years. The fact that many of us are now engaging with Web 2.0–enabled communities is not surprising, but how do we interpret the future of this trend? As Liam Fahey so aptly said during a recent meeting I attended... [read more]

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