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Americans Donated $370 Billion to Non-Profits in 2012

March 15, 2013 by Steve King

Americans are a generous people. According to the Atlas of Giving they donated $370 billion to charities of various types in 2012. This is up 6.7% from the prior year and well about what is was a decade ago.[read more]

How LinkedIn Can Improve Nonprofit Governance

December 13, 2011 by Geri Stengel

While they don’t yet realize it, social recruiting -- using social media to find staff -- may be a nonprofit board’s best friend. Why? Because nonprofit boards often under-staff, under-train, and under-fund their Human Resource departments, as documented in Bouncing Back? Employment trends in the nonprofit sector, by And...[read more]

Nonprofit Scepticism: Prove Your Organization is Worth Their Money

July 15, 2011 by Rajeev Malik

People can often be just as wary of donating as they are of buying. It’s not all that uncommon for people to be scammed when they only want to further some cause. However, this hurts more than the people who buy into the scams; it hurts the overall reputation of nonprofits in general. As a result, people become wary and less willing to help out a new or unknown group.[read more]

Too many volunteers…

March 17, 2009 by Sabrina Parsons

I just read a fascinating article posted in the New York Times over the weekend. Apparently, one of the outcomes of the recession and all the laid-off workers is an incredible increase in the number of people wanting to volunteer at their favorite non-profits. The article quote an anonymous non-profit executive: “Can you make them stop...[read more]

Best recession marketing tip -- give it away!

March 10, 2009 by Drew McLellan

Are you worried about sales? Have you had to lay off some staff? Are you scared about making it through the recession? Give away your product or service. I know it's counter-intuitive. There's nothing conservative about giving away your hard-earned wares. I'm not going to go all new age on you -- but there's some magical that happens...[read more]