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I was watching the movie Deep Impact the other day and the reporter (Tea Leoni)who had been chosen to be saved asked her mom (Vanessa Redgrave) why? Her mother said that people need continuity to embrace change. Which I thought was really interesting. I mean think about it for a minute. As marketers, one of the biggest challenges we have...
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Continuity Impacts Status Quo
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Posted January 29, 2008 with 73 reads
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