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Reaching outward, to embrace the customer, is something many companies are striving to accomplish. But, assumptions that brand awareness or existing relationships are the primary prerequisites for market acquisition or customer retention may be incorrect. According to some new research by CMO Council [press release 12/17], 99% of IT buyers said that they'd not select a vendor, scale back on...
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#1 Customer-Centric Requirement for B2B Tech Companies
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Posted December 21, 2007 with 70 reads
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