BAM! iconCOLORWithout stealing the thunder from my new book, BAM!, here are three no-cost or low-cost things you can do to make yourself unforgettable to your customers that work every time (and these are not in the book):

  1. Keep your business open 5 minutes later than the posted time. When a customer rushing to call or visit arrives a few minutes late, they will be forever grateful that you are still there to help them. I arrived at Citibank today a few minutes after 5:00 and the person at the door still let me in! Bing! Who expects that from a bank?
  2. Call them by name in the conversation multiple times or if you are in a retail environment at checkout, look at their credit card and thank them by name. This often happens to me at Whole Foods. It is said frequently that people like nothing better than hearing their name.
  3. If people must wait for your service, make it fun to wait. How many times have you been given free food or drink while waiting for a table at a restaurant. Not enough times! But the times where they gave out free samples or had entertainment while you waited in line, were unforgettable.

What makes you unforgettable?

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