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Six in 10 US Consumers Share Product Advice With Friends & Family
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Posted December 5, 2007 with 78 reads
eMarketer reported today that six in 10 surveyed US consumers share product advice with friends and family, a finding from Forrester Research's NACTAS Benchmark Study. While the highly sought after "Influentials" segment garners much of the focus of word of mouth marketers, Forrester's findings provide ammunition for more broadly focused approaches to enabling and capturing [...]
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