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Proof of the Altruistic Consumer
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Posted December 3, 2007 with 57 reads
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customer relations, product reviews
I recently posted results from our study with Keller Fay, that 90% of product reviewers do so to help other shoppers. As evidence of the general 'goodness' of customers wanting to help other customers, Andrew Chen (our Ask & Answer product manager) took this iPhone picture of the note someone left behind at the ATM. [...]
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Other Posts by Sam Decker
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7 international brands driving business through UGC - October 21, 2010
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