Image attributed to sumetho/FreeDigitalPhotos.net
If you’ve ever been to a trade show or exhibition – as a person with a stand or kiosk, trying to get the customer’s attention – then you realise that it’s a 50-50 deal between you and how your stand or kiosk is organised. Yes, you matter, you are the one that will reel the passersby in, you’re the one with the sales pitch; yet having an attention-grabbing, well-organised and professional stand or booth certainly helps a lot. The truth is, it’s not that hard if you employ a few tested and proven techniques that make you stand out and make other people take notice. Having difficulty getting the attention you deserve? Here’s how you can easily grab the attention of passersby and attendees at a trade show or exhibition.
Your lighting is important
Like moths to a candle – that’s the effect you should have. Not that you need the brightest lighting – it depends on what you’re promoting, of course. However, you should make sure that whatever it is you put on display has enough light thrown on it. It’s not just about highlighting the item, it’s also about removing shadows.
Say it with colours
We’re not saying you should throw a mix of bright and eye-catching colours in a random fashion just so you can catch some attention – the colours need to match and give an elegant impression. But consider those that always stand out: red, blue, green and black, orange and grey.
Technology is there to help you
Why not have a video presentation on your laptop? Why not have customers register with a tablet? Why not allow them to visit your website right there and then?
Your text should be short but sweet
It’s always a good idea to have your brand and your logo in big, bold letters. In fact, that’s a requirement. You could add a short message such as ‘lowest prices’ or ‘sale now!’. But in general, avoid too much text as this adds clutter from a visual point of view.
The above tips are just some of the tricks of the trade – but when employed correctly, they make a big difference when it comes to results. As a matter of fact, once you’ve tried them and have seen which fits best for you, you won’t go back and will be looking for other techniques very soon. Never forget, of course, that nothing compares to a good sales pitch, or the quality of your smile and the strength of your handshake. But before you can show them who you are, it pays to invest in an exhibition stand that brings you the right people through a good banner printing service. You’re still the fisherman, but a good net helps a lot.