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Steve King

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What is Quantum Computing?

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Posted May 22, 2013

Keywords: Business Transformation, Technology

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The announcements that Google and Lockheed Martin have purchased quantum computers has led to a lot of recent coverage on the topic.

Quantum computers are very, very fast. Instead of using the traditional approach of a string of 1's and 0's that are either turned on or off, quantum computers use quantum bits, or qubits.

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The announcements that Google and Lockheed Martin have purchased quantum computers has led to a lot of recent coverage on the topic. Quantum computers are very, very fast. Instead of using the traditional approach of a string of 1's and 0's that are either turned on or off, quantum computers use quantum bits, or qubits.

Authored by:

Steve King

Steve King is a partner at Emergent Research and a Senior Fellow at the Society for New Communications Research. Steve's research is focused on identifying, analyzing and forecasting global trends and shifts impacting small businesses, including the growing small business role Facebook and other social media are playing. Steve is the blogger in residence at MyVenturePad.

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Tumblr and Yahoo

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Posted May 20, 2013

Keywords: Business Transformation, Leadership, Social Enterprise, Technology

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It is now official that Tumblr will become part of Yahoo. Marissa announced the news in style with an animated gif.

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I am excited about the combination with Yahoo. When Marissa took over Yahoo, I expected that acquisitions would play a role in her transformation of the company. At the time I wrote that the ideal target would be “startups that have very talented people and also interesting products but could benefit from the scale of Yahoo.”

Improving Employee Adoption for Enterprise Collaboration

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Posted March 4, 2013

Keywords: Business Transformation, employee adoption rate, Technology

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One of the most common challenges I see with organizations that deploy collaborative platforms and technologies is the employee adoption rate.

How to Use QR Codes to Market a Business

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Posted February 14, 2013

Keywords: Marketing Ideas, My Venture Pad Exclusive, qr codes, Sales, Startups, Technology

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According to the Pew Internet and American Life Project, more than half of cell phone users in the US have a smartphone. So it is not surprising that so many businesses have taken advantage of marketing tactics that make good use of smartphones. QR (quick response) codes are increasingly used to market small businesses of all types.

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Before QR codes, the only way for business owners to encourage customers to go to their website or print out their coupons was to provide a link. While links are easy to follow for customers already online, they are less likely to be used by those not at a computer.

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Authored by:

Gretchen Cathey

Gretchen Cathey is the Operations Manager for of Worth Ave. Group, a leading provider of insurance for iPhones: http://www.worthavegroup.com/iphone-insurance

As a self-proclaimed social media junky, her personal flare for communication has brought her much success in her position as Operations Manager at Worth Ave. Group, where her responsibilities include social media outreach, public ...

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Make Sure Your Business Looks Good Online

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Posted February 12, 2013

Keywords: online reputation, Technology

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Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. With so much commerce now taking place online, impressions are a given in cyberspace.

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With so much commerce now taking place online, impressions are a given in cyberspace. Successful online business people must be proactive in cultivating business on their own by creating a positive public image, being authentic and likeable.

3 Techniques to Avoid Bored Prospects

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Posted February 12, 2013

Keywords: online leads, Sales, Technology

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Just ten years ago, sellers were only beginning to understand the revolution that the Internet would become to prospecting. Today, it’s as vital in prospecting as cold calling.

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Internet research, connections, and referrals are just three ways it’s impacted our daily sales activities. And while you may use Facebook and have your LinkedIn profile set up, are you really maximizing the Internet for your lead generation?

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Authored by:

Kendra Lee

If you’re looking for ways to expand your lead generation success and fill your pipeline with hot leads, get my new book The Sales Magnet: How to Get More Customers Without Cold Calling available at Amazon.com now. Read the first chapter for free here: Free Sample Chapter.

Kendra Lee is a top IT Seller, Prospect Attraction Expert and author of the award winning book “Selling Against the ...

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Is Your Content Strategy Visual? An Interview with Paul Biedermann, Creative Director of re:DESIGN

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Posted February 11, 2013

Keywords: Marketing Ideas, Technology, web design

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Integrated media is one of the hot new buzzwords in everything from marketing websites to sales presentations to customer engagement. There's no doubt that media is changing the face of communications in B2B and B2C markets alike. That's a great thing for our buyers and vendors alike. Why? Because our brains grasp and remember visual information much better than we do textual content. How do we best take advantage of this Big Change? I chatted with Paul Biederman, design expert and social media friend about his take on visual and our content strategies.

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Integrated media is one of the hot new buzzwords in everything from marketing websites to sales presentations to customer engagement. That's a great thing for our buyers and vendors alike. Why? Because our brains grasp and remember visual information much better than we do textual content.

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Rebel Brown

For over twenty years Rebel has guided hundreds of businesses to profitably thrive in changing economies and markets. She shares simple yet powerful models and practices that shift the way you see your business and your world - empowering you to create innovative strategies that fuel bottom line growth. Thanks to Rebel's client results, she's been named one of the top 100 Women in Computing, ...

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Media and Buyers Simply Don't Care about Your Product Launch

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Posted February 5, 2013

Keywords: Marketing Ideas, News, Technology

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"We told our client that announcing a product at the World Congress wasn't a great idea. It's too hard to get above the noise. So they're announcing three instead of one new product. The media won't even take my calls so I'm pitching something different to get their attention."

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For decades we all announced products to strut our stuff and prove our advanced capabilities. We seem to be stuck in the age old chest thumping practice of press releases for ego. So what if our buyers (and our media) just don't care.

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Rebel Brown

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Why Do We Care About Football?

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Posted February 3, 2013

Keywords: football, Marketing Ideas, super bowl, Technology, TV

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For someone outside the US, the visceral connection with football seems mysterious. You can understand a lot about the future (and past) of marketing once you understand how the sport turned into a cultural touchstone.

Tribes -> TV -> Money -> Mass -> TV -> Tribes

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Yammer's Community Management Playbook

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Posted January 31, 2013

Keywords: Business Transformation, Connected Office, Social Enterprise, Technology, yammer

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As a boy I can remember my Nanna holding court at a friend’s house. We were sitting at a 50s laminex kitchen table (you know the kind with the fake marbling and the shiny metal edging) and there were copious cups of tea, home made cakes, scones and biscuits carefully laid out. But no one was eating. The conversation was coming thick and fast – with this coterie of grandmothers exchanging tips, sharing stories and laughing at each others’ family stories.

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With the massive shift to digital and social media, online communities – and community management – has emerged as a discipline in its own right. In many cases, having an active and engaged community manager is becoming a strategic advantage.

Authored by:

Gavin Heaton

Based in Sydney, Australia, Gavin has extensive international experience in driving measurable outcomes via digital customer experience platforms, digital strategy and executing innovative content driven campaigns. With a background in enterprise technology innovation, digital strategy and customer engagement, Heaton connects the dots between disruptive technologies, enterprise governance and ...

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