Sunday, February 26, 2017

How to Increase the Visibility of Your Online Business Among Local Customers

If you have a physical presence for your online business (office, customer service outlet, etc.) in a specific location, you need a targeted strategy to attract customers who may not realize that a local...

International Marketing and Strategic orientation

International Marketing and Strategic orientation International marketing is the process of exchange of goods and services in the international environment or applying the marketing principles to fulfill the individual and organizational objectives in more than...

Long-Form Content Ranks High, But Short-Form Still Ranks

Long-Form Content Ranks High, But Short-Form Still Ranks Long-form content is being touted as one of the best ways to rank higher in search results. However, not everyone agrees. Some SEOs believe that living in...

Tips for Breaking the Mold of Stuffy Old Press Releases

There is an art and a science to writing press releases. It’s not about filling out a standard form; it is about communicating with the press and getting their attention. They can help you...

Tips for Effective Market Positioning

Tips for Effective Market Positioning Positioning strategy makes possible to occupy the target customer’s minds with a positive impact and it can create a suitable image to the products or services and helps in maximizing...

Marketing Concepts to Understand the Markets

Marketing Concepts to Understand the Markets  The success of any organization depends on its efforts towards the customer satisfaction by finding their needs and wants and fulfilling through the process of exchanging goods or services...

Marketing Mix Can Maximize Profits

Marketing Mix Can Maximize Profits Marketing mix involves various marketing tools that a firm uses to develop objectives and marketing strategies in order to reach the target markets. It is also known as 4p’s concept...

How to Identify Target Markets

  How to Identify Target Markets In the globalized markets, it is very tough to find out the target customers to develop marketing strategies and to invest their marketing efforts. Companies always try to know about...

Consumer Behavior and Purchase Decisions

Consumer Behavior and Purchase Decisions Consumer’s interest to purchase a product or service always depends on the willingness to buy and at the same time ability to pay for the product. Though they are willingness...

How To Motivate Sales Force

How To Motivate Sales Force In the changing market conditions with new products, innovative marketing strategies and changing customer tastes and preferences creating sales means not only selling products or services, it is about maintaining...

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