Sunday, February 26, 2017

Offline and Online Marketing Strategies

Marketing Marketing is a management process which includes creating, developing, communicating, distributing, delivering, promoting and exchanging products and services that have value for customers. Marketing strategy: Marketing strategy deals with the analysis of company’s goals, marketing objectives,...

Consumer Behavior and Purchase Decisions

Consumer Behavior and Purchase Decisions Consumer’s interest to purchase a product or service always depends on the willingness to buy and at the same time ability to pay for the product. Though they are willingness...
marketing

Marketing tips from different industries

Marketing is at the forefront of every successful business, however, some individuals regard marketing as just advertising or promotional activity, but these are just aspects of effective marketing. Marketing should be about everything a...

Ongoing Popularity of Email Marketing

Email marketing Recent trends have proven that the email marketing is the life blood of the modern business, every email with commercial message sends to potential or existing customers are considered as email marketing. It...

Offensive and Defensive Strategies for Industry Leadership

Offensive and Defensive Strategies for Industry Leadership An industry leader is the one who dominates the market in terms of products, sales, and holds a good reputation in the market and smoothly executes its activities...

How pricing strategies help to maximize revenues

How pricing strategies help to maximize revenues Pricing is one of the key decisions which maximizes the sales and revenues. It is one of the key factors of the marketing mix and it represents the...

How to Identify Target Markets

  How to Identify Target Markets In the globalized markets, it is very tough to find out the target customers to develop marketing strategies and to invest their marketing efforts. Companies always try to know about...

How To Motivate Sales Force

How To Motivate Sales Force In the changing market conditions with new products, innovative marketing strategies and changing customer tastes and preferences creating sales means not only selling products or services, it is about maintaining...

Complementary Goods Can Reduce the Risk

 Complementary Goods Can Reduce the Risk Complementary good is a product or a service which has only a little value or no value when it is used without another good or service which is related...

Marketing Mix Can Maximize Profits

Marketing Mix Can Maximize Profits Marketing mix involves various marketing tools that a firm uses to develop objectives and marketing strategies in order to reach the target markets. It is also known as 4p’s concept...

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