Comments by Ari Herzog Subscribe

On Twitter to SXSW: You’re Using Our Product Too Much.

Heh, it's been like that for a while. If you search with a mobile device, you have a different IP address and it works fine.

On You Are Here: Geolocation is the Trend for 2010

Imagine Google Maps, Google Earth, Google Latitude, and Google Goggles were not here. Would geolocation be as important a topic? Or, better phrased, despite the innovative applications, isn't this conversation really about Google?

On Social media 2009 and beyond

I must jump in here with a little something about the quality vs quantity bandwagon, which you attribute above. Take the 700,000 new Twitter users in 2009; I'll bet 70% of them are inactive accounts today, and a percentage beyond are so-called spammers and robots. Do you count inactives who haven't tweeted since March as numbers to count? I wouldn't, but I'm with you on the overall beat.

I'd also like to add that while I will sit with you and watch how 2010 trends ideas began in 2009, next year will also be a new year for many who never joined the fray this year. For instance, I recently polled my friends on Facebook about what they thought about Twitter and the overwhelming response was "annoying, irritating, and boring."

The folks who read MyVenturePad, let alone your own blog, may think differently... but are we the folks who your blog post is written for?

On Four Ways to Help People Learn

Actions and reactions are important, such as the Q&A example you cite. But doesn't there come a time when one becomes too reactive and rarely proactive? The student learns by asking questions--but there is a reason why more graduates continue into pre-defined fields such as banking, medicine, and law; and not entrepreneurialism. Perhaps if there was less stress on reaction and more on proaction, there'd be less questions and a smarter society?

On The Difference Between a Social Media Strategy and a Social Media Campaign

I include an organization's launch of a social tool as a campaign; and while strategy is necessary, a year's planning is not.

For instance, if an org has never used Facebook and is considering creating a page, I suggest strategic planning is important as a means of running polls, analytics--measurement--before launching it to ascertain whether a Facebook page is worthwhile.

Something to consider Jacob when differentiating between strategies and campaigns, no?

On Don’t fall in love with your social networking platform

Let's rewind time some. Why did Twitter survive when Jaiku and Pownce failed? Was it SMS? Was it the adaptability of third-party add-on software? Was it something else?

If the next big thing looks at Twitter for inspiration, what's the inspiration?

On Please Stop Saying Viral Video

I'm not a math guy so I don't understand that stuff.

But your blog post echoes some tweets earlier tonight between me and John Eckman, who was live-tweeting a conference. It started when I noticed this tweet:

grass roots (bottom up, user created) != viral. Sometimes "viral" content is created professionally. "Viral" is about spread. #web3event

I immediately replied: I'd agree with that virus definition, @jeckman. I like to say grassroots orgs create bacteria. Whether it goes viral = who knows.

John agreed: @ariherzog Indeed. Saying you're creating a "viral video" is like saying you're writing a best-selling book. Audience decides.

I typically associate "viral" with medicine; hadn't considered books, but he has a real-world point, which for other non-math folks, makes a lot of sense.