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On Lead Generation: What Works Today

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Peter,

Thanks for your comment and I agree, this is not my normal
post but is a recap of a presentation I did for a group of business brokers. If
you look at my usual posts, they are much more in line with what you perceive
is the right format for a blog post.

I’m sorry you felt I was just pitching my services in this
post as that is totally contrary to why I posted this presentation with the
script. I freely give information away to help small business owners better
market their businesses. My intention of this post was to provide this
information as food for thought on what may work for them. If you are a regular
reader of my blog, you would know that there is a lot of information contained
in other posts that would fill in the blanks.

I do disagree with your comment about “statistics show that
people aren’t going to professional websites” as most of my business comes
through my website and I have several clients whose website is the center of
all their lead generation activities. Small businesses need to develop their
web presence with a website that they own and control as the hub and social
media profiles as additional properties to ensure you reach the widest
audience. If your friend’s sun tanning business is not gaining anything from
his professional website, then I believe that the website itself is the problem
and is not developed as a marketing tool that encourages visitors to take
action.

The challenge with small business marketing, as you say, is
that not all activities work for all types of businesses. All the questions you
ask are right on, but the answers will vary depending on the type of business. But
everything we do on the web, via our website, blog, Facebook Page, LinkedIn or
Twitter, adds up to visibility and develops your reputation. Remember social
media is word of mouth marketing on the Internet, so whether you are a
consultant, coach, plumber, remodeler or electrician, writing a recommendation
for someone on LinkedIn subtly gives you visibility to that person’s network.
If a plumber writes me a recommendation and someone in my network (locally of
course) needs a plumber, they may ask me for a referral. I hope this explains the logic.

All the best,

Debra

May 5, 2010    View Comment    

On Lead Generation: What Works Today

Gautam,

Yes, many small business owners want quick results - but consistency does work and the rewards are awesome! Thanks for the kind words.

Robin - thank you!

May 4, 2010    View Comment    

On Small Business Marketing Review

Thanks Alora - I hope the series helps folks get ready for a great 2010!

December 1, 2009    View Comment    

On Small Business Marketing Plan

Danielle - small business owners usually have all the answers to these questions. They just don't always understand the importance of the information as they are too close to the business and take for granted what people find remarkable about them.

Marketing-made-simple.com - thanks, I try to make a lot of the concepts visual as most people can understand them a lot better.

Kayden - good point. We do have them, but I should add the KPI somewhere into the diagram to make sure they don't get lost.

Thanks for all your comments!

November 4, 2009    View Comment    

On Law of Attraction in Marketing

Thanks Ryan - appreciate your comment. If business owners are comfortable with themselves, their business model and what value they deliver, they will attract the ideal clients and enjoy themselves immensely. Cheers!

August 18, 2009    View Comment