If You Look Just Like Your Competition, You are Hard to Find

…then how will I know it’s you?

I was at the Mall of America earlier this month and came upon a Microsoft Windows store. I’d never seen one before, so we wandered in. And it wasn’t a Microsoft Windows store.

It was an Apple Store with Microsoft products in it!

Right down to the Genius Bar — they’d copied everything.  That’s hardly the way to build your brand.  In fairness…they did have the hardwood floors and the stools.  So that’s a little different.

But other than that — you name a feature of the Apple Store — and it was there.  (minus the cool products of course…they don’t sell Mac stuff!)

I’d contend that if you don’t have a better sense of who you are and how both you and your customers are different — you have some brand homework to do.  Before you open up shop.