If you are launching a new business one of your biggest goals should be getting the word out on your new venture. There are many ways to do this, from using the internet to getting out to talk to people in person.
If you don’t promote and market your business, there is no way for people to find out about it. Start with the internet, then moves to some more traditional ways of marketing. Here are a few things you should be doing.
Get On Social Media
The first step to telling people about your new business is to get on social media and share things with them. Start with the social media site that is all about business, LinkedIN. Businesses large and small, even ones like Park West Gallery, know the importance of social media.
You want to make sure that you are using the big sites as well, including Facebook, Twitter, Youtube, and Pinterest. Each of them offers something unique and important to businesses when it comes to marketing.
Create A Website
Social media can sometimes substitute for a website, but if you have a lot going on with your business having an individual website can give you the space you need. Have pages for products or services, depending on what your business is all about.
Your website should also have a page that tells people about your business. Why did you get started and what are you there to do. Include contact info as well, whether it’s an address for your brick and mortar location or how people can reach your virtual business.
Blog About It
Blogging is an important aspect of marketing a new business. It gives you a place to show your expertise to potential clients and customers by writing posts about the things they want to know. Talk about how they can use your products in their lives, and then finish off with the next step they need to take in order to do that.
Attend Trade Shows And Business Expos
The internet is not the only place to market your new business and let people know that you are a new business on the rise. Get to trade shows and business expos where you can set up a booth. You’ll meet new people that are looking for your services or products.
You will want to have some items with you to let people take along to remember you. Business cards are important and offer the best way to remind people how to contact you. However, at these types of events people also want something more, like pens or coffee mugs that they can take home with them.
It’s important to pay for some advertising as well. Locally, if you have a brick and mortar business, advertising in the local paper can be worth it. Online you also have options like Google AdWords, and with any businesses or trade journals online that offer ad space.