Digital marketing has become more prevalent in this digital era, nowadays marketers are designing strategies on the basis of these digital plot forms to reach the market empire position because customers are using digital devices to simplify their search.
Digital marketing strengthens the traditional marketing strategies which involve promotion of products, services or brand through electronic media.Digital marketing uses both internet channels and non-internet channels that provide digital media.
Search Engine Marketing [SEM]:
Promotion of websites and increasing its visibility in search engine result pages is called search engine marketing. Search engine marketing is an easy process to promote products and services effectively. Billions of people using search engines to find and recover lost information. The first position in a page of search results in more clicks and increases revenues.
Search Engine Optimization [SEO]:
Natural or organic search results in improving volume and quality of visitors to a website from search engines, it needs real work, time, and patience.
Social Media Marketing [SMM]:
If social media platforms promote a product or service is called social media marketing. Social networking websites make customers and businesses directly. Social media marketing can act more personal to the customers; personal interaction brings a feeling of loyalty. Today billions of customers know about a product through social media, it acts as e-word of mouth.
Modern marketers believe that social media marketing is an integral part of their business; it increases revenues within a short span. Business organisations develop various objectives and select suitable social media platform to implement and promote successfully.
Social Media Optimization [SMO]:
Optimizing a website and its content in terms of sharing across social media and networking sites is called social media optimization. Social media optimization is possible with the growth of social media platforms, which in turn improves the performance of search engine optimization also.
Buying and selling of products and services through an electronic media are called e-commerce also named as online selling & buying. E-commerce marketing attracts potential customers and generates traffic to the site which leads to higher sales and revenues. It gives a wide variety of options to choose from different categories sitting at one place through the internet.
Email Direct Marketing:
Email marketing is one of the best platforms to promote a product with low cost and it facilitates faster communication and more personalized. Emails with a gentle approach, relevant messages with graphics and visual effects, the formal language with casual tone can change the mindset of a customer to become a potential customer. Sending messages and notifications to various recipients through emails to promote their product or service with seeking permission from the end customers. Sending the messages to the customers are of two types, one is permission based called opt-in email and the second is UCE (Unsolicited Commercial Email) which doesn’t seek the permission before throwing the notifications and messages to the customer’s mailboxes.
Designing a website needs more concentration to project the thoughts on the page which are viewed by the entire world, where the company has to steal the hearts of the customers to make them think about their product. It includes a lot of style sheets, tags and captions to make the graphical user interface more attractive. Companies always try to acquire good designs for their websites, a good layout for a business website acts as an online advertising strategy. Attractive colors, images, messages can grab the target customers’ attention and it leads to profitable results. Unique and memorable web design encourages viewers to avail of your offerings. It increases visibility online and optimizes sales.
Advertising on websites by using different formats, text, audio, video and images, here the purpose of advertising is to create product awareness to the site visitors. Celebrity image and humor to the ads make viewers share these ads and increase the brand image, popularity of the product and generates revenue.
Affiliate marketing relies on financial motivations to drive sales. Companies rewards affiliates for each visitor or customer brought by the affiliate’s own marketing skills.
Affiliates often use regular advertising methods including SEO, PPC, email marketing, content marketing and display marketing. It carries a much lower profile. Still, they continue to play a major role in e-retailers’ marketing strategies
Pay-per-click is another model of digital marketing; it is also called as cost per click (cost per click). This internet advertising model is used to direct to websites. Clicks are a way to measure the traffic resulting in the increase in revenues.
How to calculate pay-per-click? PPC is calculated on the basis of dividing the advertising cost by the number of ads clicked.
Delivering valuable, consistent and up-to-date information guides the customers and creates awareness. Today Content acts as a core of digital marketing, customers are taking expert opinions through contents, so direct approach with potential customers and creating and retaining loyal customers has become easy through content advertising.
Mobile apps development:
Reaching target customers has become simple through developing mobile apps, modern society is adopted to do things in a smart way. The arrival of android phones created a new world, which can make possible everything in a smart way. Because of the high user involvement, the whole world marketers are switching towards mobile app development.
Following are the mobile ad units composed by mobile marketing association.
Mobile web advertising units
SMS advertising units
MMS advertising units
Mobile video and TV advertising units
Mobile application advertising units
However, the emergence of mobile advertising has created a revolution for new marketing strategies.
Digital sign boards:
It is being used since a long time but still it is attracting viewers and grabs the attention of the prospective customers. Digital sign boards give information like the menu, timings, and special offers.
The podcast is an audio file which can be downloaded to listen on a mp3 player, mobile phone or on a computer. Marketing through podcasts is a great tool to reach the potential customers.
Videos are one of the popular digital marketing channels. Online video advertising like YouTube videos plays an important role in creating memorable impact in the minds of customers. Pre-roll advertisements, mid-roll advertisements and post-roll advertisements are the three types of video advertisements.