How Do Your Efforts in Social Media Marketing Impact Your SEO Performance?
Quality links are the backbone of off-page SEO, and including them as an important ranking aspect was a significant leap forward for the search engines. However, over a period, links too started losing some of their value due to various reasons. Some websites are specifically miserly about linking out, and others started blocking links to tackle the problem of spamming.
The scenario is different in social media. Backlinks earned through social media sharing is seen as a sign of high popularity. Experts and analysts have also found that social signals are now counted as potential ranking factors with search engines finding ways to leverage how the social signals determine the acceptance and popularity of web pages.
Google, the most popular search engine in the world, stated that it is not using any of the most important social networks such as Facebook or Twitter to rank website pages. However, the conventional wisdom among the SEO fraternity reiterates the fact that social signals are important as an indirect factor in search engine rankings.
Quality content that gets shared through social channels is mighty enough to pick up more links and attract better engagement. Links and user engagement have always been considered crucial ranking factors. In this light, paying more heed to social media is one of the most organic approaches to SEO success.
SR and SS in social media SEO
- SR or Social Reputation
Search engines do not weigh all the links equally and similarly, and they do not hold all social channels in the same regard. That perfectly makes sense since basically anyone can create a page or account on social media. There is nothing to stop someone from creating hundred different accounts on the same platform itself to create a fake buzz.
All these accounts may only have a very few quality friends and connections in the network, and only a little amount of the followers may pass along the materials they share. So, to get SEO value, one needs to gain connections with the social accounts with a good reputation. Having a dignified social presence is important. So, it is essential for the promoters to focus on relevant social media platforms in an authentic and real way to form a connection with the audience.
- SS or Social Shares
Similar to the web page links, it is essential to get high-quality social shares to enjoy the SEO benefits. Desirable uptrend happens only when more users see your brands and offers through social networks. Active participation in all social sites is very crucial. As a business trying to promote online, you would be missing out if you do not have a Facebook fan page, Twitter account, and a Google+ Page. By making your presence felt in all major social media platforms, you increase your chance of being spotted.
Why is social media a powerful SEO weapon?
As per the Vision Smash SEO Services experts, social media is not just about sharing your content, but it is more about achieving relevance among your target audience. With the online marketing ecosystem expanding at a faster pace, specialties in the field of SEO, content marketing, and social media marketing are constantly reinventing their roles.
When the different sections of online marketing work hand-in-hand in a proper synchronization, it becomes easier for the businesses to acquire more customers along with increasing the website traffic. To strategize an organic marketing plan for your business to be in line with the company’s goals, it becomes vital to know how social media marketing and SEO get aligned properly with that strategy.
Latest in social media SEO
1) Google now uses Twitter to fetch fresh content
The search engine crawls pages and indexes the web pages so that users can find what they are looking for easily. Given the volume of content being posted every day, the indexing process takes time. Google now accesses Twitter content based on relevance. The major factors that contribute to indexing are the number of retweets, respondent counts, and the time it takes for the content to generate user interest. Content indexing is crucial in SEO because the faster the content gets indexed, that sooner one gets rewarded by the search engine through organic traffic.
2) Social sharing = link building
One of the primary factors that affect ranking in SERPs is the number of links to a website. As discussed above, Google has not chosen to consider the social signals such as Tweets, FB posts, and +1s as a non-manipulated way of checking for relevant links. SEO and social network together can give your brand the essential backlinks for success.
3) Boosting business authority with social media influence
Google always grants trusted websites and blog posts a high ranking. In addition to assessing the credibility of a page by checking how many people link back to it, Google now also considers the influence it has on the social media. There are different factors relevant in this assessment including reach relevance, and resonance. So, while developing contents for social media, you need to answer these questions to get the SEO value:
- Is the content relevant to your business and brand?
- How many people can you reach with the content you post on your social media accounts?
- Are the users finding your content engaging, entertaining or useful?
- Have you been able to impress any social influencers or reputed brand
through your content?
With a lot of algorithmic changes over many years, Google is reiterating the fact that ‘content is King’. SEO is not purely technical anymore. The technical concepts such as H1 tag, title tag, URL, and meta description are still relevant, but the concept of SEO is more human-friendly now, and what is expected from you is relevant and engaging content at the first point.
Author Bio: Kristina McNeal is a leading online strategist at Vision Smash SEO Services, who used to post blog articles for the online marketers to gain some fresh insights about the changing practices to stay ahead in the competition.