When deciding whether to create an app, cost is one of the most important factors to consider. The cost of an app is primarily determined by features of the app, how complex it is to develop, and which platform it is being built on. This article discusses how much it costs to create an app so that you can decipher whether an app is right for you and how much you will need to budget.

Before building an app you should know your market: What problem are you solving? Who is your competition? What is your USP? Which platform(s) do you launch on? Do your research, and don’t rely on friends and family for honest feedback! You should also consider the Minimum Viable Product (MVP) and plan to launch with the sleekest version of your app that you can. This doesn’t mean cut back on quality or purpose, it means save the fancy animations and gimmicks for a later release.

You need to understand the difference between a mobile app and a web app, as both will incur different costs. A web app is essentially a mobile website which can be made to look like an app and can be quickly put together, but has very limited functionality and poor user experience, not to mention will not work at all without internet connection. Anything quoted under £10k is likely one of these and if you don’t know the difference, your users will.

The mobile app development process includes design, front-end development, back-end development, project management and QA testing –  a typical app requires a team of 4+ skilled individuals. The cost of an app depends on the number of features and services you want it to include, and the range of features depends on the concept and what it needs to be viable.

Simpler apps for one platform can start at between $15,000 to $25,000. More complex apps can range from $100,000 right up to more than $1,000,000. This cost is directly reflective of the amount of time it takes to produce. The time to develop an app depends on the number of views, features and the complexity of algorithms and data manipulation.

Even the most basic application can take a minimum of four weeks to create and a more intricate app can take twelve months or more. It is near impossible to give an average cost, but as a general example, on one platform which includes web services, media sharing and user account interaction, it would cost around $60,000-80,000. This is before considering compatibility with tech wearables and other device specific features.

You also need to consider that iTunes and Google take 30% commission from app purchases. However, the cost to publish differs – Google charge a $25 one-off fee for a developer account, Apple charge $79 per year. You also need to budget for marketing costs, in which you need to decipher how people will hear about your app. Analytics can tell you a lot but having knowledge is useless if you don’t know how to apply it.

In sum, there is no definite cost of creating an app, but the cost will be determined by the complexity, features and platforms of your app. Take these costs into account when bringing your app to the market.

Bio – This post is written by The App Developers (http://www.the-app-developers.co.uk), an award-winning app agency which creates intuitive and user-centred apps and games across all platforms.