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3 Ways to Manage Client Expectations

February 8, 2012 by Small Biz Bee with 21 views

No matter what the nature of your business, without clients of some description it is highly unlikely that your company would still be in existence, therefore making sure their expectations are managed effectively is highly important. If you are... [read more]

Lessons Nonprofits, Business Can Learn from Komen Foundation

February 7, 2012 by Geri Stengel with 19 views

Whether you run a business or a nonprofit, last week’s PR disaster of Susan G. Komen for the Cure should be a wake-up call. This is the third time Komen veered off-mission in a very public way. This time, the nonprofit seems to have learned some lessons about damage control and social media. You’d better learn them, too. [read more]

The Growth of the Recommendation Economy

February 7, 2012 by Kate Carruthers with 35 views

Seth Godin wrote about the the attention economy. But it seems to me that we are also seeing the evolution of an online social recommendation economy. When we all lived in villages there was a strong recommendation economy, and it was fuelled by... [read more]

Alternatives to Small Business Loans

February 6, 2012 by Becky McCray with 19 views

Many small businesses can't qualify for a small business loan from a traditional local bank. A bad credit record disqualifies many. Lending standards have tightened. Some small towns are limited by local banks that don't support small business; others don't have locally-owned banks any more. The good news is that alternatives are available. [read more]

Achieve Your 'Unachievable' 2012 Sales Goals

February 6, 2012 by Kendra Lee with 16 views

If there's a universal truth in sales, it's that the start of a new year means everything starts over. Whether you had a terrific 2011 or not, whether you create your own goals or they're handed down, we're all in the same boat. We're facing new... [read more]

You Have To Touch Your Clients More Often To Be More Client Attractive

February 5, 2012 by Tushar Mathur with 31 views

This post was written by Fabienne Fredrickson. Every time I speak in front of an audience, whether it’s 50 or 1,200 small business owners, I get the same old question. Then following my answer, I always see a roomful of dropped jaws and gaping... [read more]

Turn Your Business Into a Community Building Platform

February 8, 2012 by John Jantsch with 13 views

Does your business serve your community? Its success may depend on it. [read more]

Marketing Cloud Computing to Non-Believer CIOs

February 3, 2012 by Ardath Albee with 16 views

Cloud computing is a pretty big deal. It's one of the top priorities for many CIOs. So, it should be a pretty easy process to build a B2B content strategy that helps CIOs make a purchasing decision. Or is it? I subscribe to a lot of newsletters and have a ton of Google Alerts to help me mine for information I use to learn more about the... [read more]

Can You Live a Cash-Only Life?

January 31, 2012 by Tushar Mathur with 27 views

This may sound like a silly question but credit card companies would lead you to believe it is not possible to live a cash only life. Their marketing teams push hard to make us believe life without a credit card is just not possible.Those of us that have been in debt or are struggling to get out know that credit cards are not all they... [read more]

Connect to Facebook, LinkedIn, Twitter, and G+

January 30, 2012 by Brad Feld with 50 views

I noticed something when I tried out two apps (Mingly and Cobook) this morning – they each immediately asked to connect me to Facebook, LinkedIn, and Twitter during their onboarding process. And, by using my Gmail as the starting point / authentication, they connected me to G+. [read more]

Launching a Social Command Center (Without the Center)

January 28, 2012 by David Armano with 69 views

"Social command centers" are all the rage today, and it's not without some merit. Many organizations now find themselves in a real-time business environment where news travels faster than sound, and information is set free.As a result, some forward thinking companies have put "monitoring" in place either in-house or in combination with... [read more]

Claim Your Competitive Edge: Always Be First

January 27, 2012 by Small Biz Bee with 25 views

Lot of ways to make your small company competitive and gain a lead over the other guys battling it out for your clients. One of the best techniques is, when you have an innovation or strategy to offer consumers, be sure you arrive first. You’ll gain a competitive advantage that will be tough to overcome unless your product or service... [read more]

Moving Your Web Site Into the 21st Century

January 26, 2012 by Bill Ives with 26 views

Geoff Bock provides a useful look at what firms need to do to make their Web sites relevant to today’s Web users with is article, Beyond the Web page: Broader Web strategy a must for business success. He sees 2011 at the end of Page-oriented Web sites.Geoff notes, “Enterprises can no longer afford to maintain their digital presences... [read more]

Are Your Employees Getting Happy Feet?

January 24, 2012 by Holly Green with 23 views

The employment pendulum seems to be swinging back to the employee side. How do you keep employees from getting “happy feet” when their job options increase? [read more]

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