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Local First, Shift Your Shopping

May 23, 2012 by Becky McCray
with 13 views
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The goal is to get people to understand that shifting their shopping matters. If you're serious about shop local, you have to do it during the prime time when people are spending their money: the holidays. [read more]

IRS going the Postal Service route

May 23, 2012 by Kay Bell
with 14 views
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The reason in both cases is, what else, money. The IRS today announced a sweeping office space and rent reduction initiative that over the next two years will close 43 smaller offices and reduce space in many larger facilities. [read more]

How to Prune Your Organizational Grapevine

May 23, 2012 by Holly Green
with 34 views
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Image: Dmitri Ogleznev /Shutterstock

Are unsubstantiated rumors, half-truths, and misinformation damaging your organization’s ability to win? Learn how to quell them by pruning your employee grapevine. [read more]

Consumer Demand Shapes Corporate Social Responsibility

May 22, 2012 by Geri Stengel
with 10 views
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Image: Dusit /Shutterstock

It’s not as depressing as it sounds. The purpose is to create consumer awareness, to encourage people to make mindful decisions and to demand enforcement of ethical standards for workplaces and sustainability. [read more]

The endless emergency of politics

May 22, 2012 by Seth Godin
with 8 views
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Image: Zimpenfish/Flickr(creative commons)

Good governance is like great marketing--it takes the long view, and relentlessly focuses on delivering on agreed upon goals over time. Politics, on the other hand, is more like a ping pong match, and, thanks to electronic media, it's getting faster when we'd be better off if it slowed down. [read more]

Too much employment opportunity?

May 21, 2012 by Ian McAllister
with 11 views
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In tactical job application, not readig the job advert and just clicking to apply will always end up with rejection. But in some markets you have to be even better at reading job adverts, reflecting in your job application that employers needs, and hence answering the question: why you, why them, why that job? [read more]

I Want to Make Money Online. How Do I Get Started?

May 21, 2012 by Tushar Mathur
with 89 views
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Image: leedsn /Shutterstock

leedsn

You have taken the first step by making the positive decision to become an online entrepreneur. There is a lot of work ahead just as there is in developing any business, although, a lot of this can be out sourced and it is worth it because the rewards can be tremendous when an online business is successful.Hopefully this article will... [read more]

Choosing Your Social Networks Carefully

May 20, 2012 by Michael Cohn
with 69 views
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Photo by luc legay via Flickr

With the available amount of social networks available nowadays, it is difficult at times to choose the best ones for your business. Obviously, they don’t all have the numerous followers that a Facebook or Twitter have. Choosing should be intelligent.The confusion of how and what to chooseJust because some of the less well-known social... [read more]

While Waiting At The Airport

May 18, 2012 by Tushar Mathur
with 34 views
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Photo: Andresr /Shutterstock

In the airline scenario, management knows they are putting together a crew of people who, in all probability, never or rarely work together. In order to insure that passengers on every flight receive a high level of standardized service they must have systems and processes in place that a well-trained crew can fit into or chaos ensues. [read more]

Top 5 Mistakes Online Retailers Make when Choosing a Credit Card Processor

May 18, 2012 by Small Biz Bee
with 54 views
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Image: Garry L. /Shutterstock

Here are some of the big mistakes online retailers make when they’re choosing a credit card processing company, and how to avoid them. [read more]

How to Create a Google+ Page For Your Business

May 18, 2012 by Kay Singh
with 86 views
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If you want your business to be successful on social media, you need to look beyond Facebook and Twitter. Creating a Google Plus pages for your business is a great way to get your brand noticed online. It lets you target new audiences and can prove very effective for driving traffic to your website. [read more]

The Future Of Technology: Get Involved Or Get Sidelined

May 18, 2012 by Tac Anderson
with 23 views
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Author Nick Harkaway

What becomes apparent about Nick – and is evident in The Blind Giant - is that he is passionate about the potential of technology, and understands that it can be used for “good” just as well as “evil.” [read more]

What Small Business Can Learn From Google’s Knowledge Graph

May 17, 2012 by Bill Brelsford
with 25 views
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While I am sure there will be much speculation to come about how all of this will effect SEO, I think the real lesson is Google’s focus on continually improving the experience of their users (customers). For their search engine, this means helping you find what you are looking for as quickly and easily as possible. [read more]

Robotic Email Campaigns Miss the Point

May 16, 2012 by Ardath Albee
with 22 views
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Picture courtesy of Robot Pictures

Lead nurturing is not about sending out emails on a regular schedule just because you can. Or just because you think that constant communication (regardless of relevance) will help you sell something. It won't. And it's evidence that marketers have missed the point. [read more]

Why is the IRS so slow to pay tax whistleblower rewards?

May 16, 2012 by Kay Bell
with 36 views
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Sen. Charles Grassley is blowing the whistle on the federal tax whistleblower office. The Iowa Republican, a long-time supporter of rewarding those who help track down tax cheats, thinks the Internal Revenue Service's relatively new Whistleblower Office isn't doing its job. [read more]

13 Questions That Will Lead You To Your Perfect Marketing Strategy

May 15, 2012 by John Jantsch
with 94 views
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Any business model, or plan for that matter, is little more than a guess and I believe that your best chance for getting that guess right is to build your business model based on a marketing strategy. [read more]

We have a choice whether to be optimistic or pessimistic about the future

May 15, 2012 by Ross Dawson
with 17 views
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In the face of a highly uncertain future increasingly driven by extraordinary technologies, we have a choice whether to be optimists or pessimists. This choice shapes how actively we seek and create opportunities from change. [read more]

The Amazon Effect: Zuora, Citrix and the Acceleration of the Cloud Economy

May 7, 2012 by Brent Leary
with 56 views
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Image: Sergej Khakimullin /Shutterstock

When Amazon started making their infrastructure and IT processes available outside the company firewall in 2006 it was a tipping point of sorts for business consumerization of the cloud. Companies of all sizes leveraged a variety of Amazon Web Services to store data, stream video, run online stores and a ton of other things. And now today consumers and businesses alike are adjusting quite nicely to life in the clouds. [read more]

Tolerance and Prosperity

May 6, 2012 by Fred Wilson
with 23 views
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Yesterday, my partners and I invited Paul Romer over to USV for lunch. For those that don't know, Paul is a leading thinker in the world of economics and currently a Professor at NYU. It was a fascinating conversation. My favorite part of it was Paul's "lecture" on William Penn, early Pennsylvania, and the reaction to the growth of... [read more]

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