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Over the holidays, I read Robert Bloom and Dave Conti's The Inside Advantage: The Strategy That Unlocks the Hidden Growth in Your Business. First, let me say that Bloom has simplified the process that every company—especially B2B—should go through to make the shift from product selling to customer-centric selling & marketing. He's boiled down the process to what he calls...
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Posted January 2, 2008 with 166 reads
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Other Posts by Ardath Albee
Marketing Cloud Computing to Non-Believer CIOs - February 3, 2012
The Art Of The Ask In Content Marketing - January 16, 2012
The Myth of the Magic Bullet for Content Marketing - January 1, 2012
Why B2B Content Marketing Themes Fail - December 27, 2011
Content Marketing Hubs Deliver ROI - November 21, 2011
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