About Social Media Today
Scoble has a great post about a 14 year old kid with 45 million viewers on YouTube.
45 million! He wins. You lose. You won't have more traffic than he will.
Ever.
And what about your ads? Are you busy sponsoring sites that have less traffic than he does? Sure you are.
Why? I thought it was all about reaching the masses...Well, since you're over that now, since you realize that "how many" is not nearly as valuable as "who", why not put that into practice?
Just because something is easy to measure doesn't mean it's important.
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Who vs. how many
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Posted July 5, 2008 with 190 reads
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Other Posts by Seth Godin
The Weird Interview - February 10, 2012
When the World Changes... - January 18, 2012
One Option is to Struggle to be Heard Whenever You're in the Room... - January 11, 2012
Q&A: We're Bad at Qs - December 27, 2011
The Most Important Page on the Web is the Page You Build Yourself - December 12, 2011
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JerryB said:
As usual, you've nailed it, Seth. Scoble too. A few thousand passionate, engaged readers who are qualified potential buyers are far more valuable to marketers than millions of people who aren't. That has been the philosophy of our company--Social Media Today LLC--since day one. MyVenturepad (and our other web communities) are designed to provide an environment where companies can join the conversation with people they really want to talk to. Our favorite metrics are engagement and leads--not eyeballs.Is the cost of employee insurance killing your business?
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Phil Wainewright is a thought leader in cloud computing as a blogger, analyst, and consultant. More »
Barbara Weltman has written more than 25 books on entrepreneurship. More »
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