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Greenwashing and other recycled business sins.
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Posted July 18, 2008 with 44 reads
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By Karen Post The Branding Diva®, co-founder of Oddpodz.
If you pay attention to the media you’d be convinced the U.S. eco-consumer was a dominant market segment and most were hugging a tree every morning. Are the masses really committed to the earthly cause? Are they really doing their part to save the world, and [...]
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