The great minds at the CMO Council published a nice piece on the role of social media in the sales effort.

It is a worthwhile read. This article quotes the Aberdeen Group - one of their latest research reports, called Sales 2.0 — Social Media for Knowledge Management and Sales Collaboration, discusses how social media solutions help improve knowledge management within an company and thus improves sales.

The research included surveys with over 210 companies during the August and September time period. The focus was on how these companies used social media solutions to shorten sales cycles and increase productivity among sales teams.

Read the rest of the article here:

http://www.cmocouncil.org/programs/current/close/ejournal/november.html#feature

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