For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does. 

Stuart H. Britt, US advertising consultant

I love this analogy. Forget the battle going on these days about if advertising is dead or not. That’s not the point. The point is that if you want that girl to see you winking, you better figure out a way to turn on the freakin’ lights. 

This post is part of the weekly series Marketing Quotes by Marketing Greats, posted every Thursday at MarketingInProgress.com (beginning January 1, 2009). Read them all here.