Want to start a blog for your small business, but not sure what to write about? The best posts are like personal notes to your customer. Here's a starter list of topics to get you going.
Lochcarron Weavers
  1. How our business was founded
  2. Just yesterday, a customer asked...
  3. Meet one of our employees
  4. Meet one of our customers
  5. One thing we are doing to support the community
  6. Here are some great tips from our customers
  7. Meet one of our home-town suppliers
  8. What would you do if you ran the place?
  9. More about our town, and why we're here
  10. Here's a cool upcoming local event
  11. One secret that could help you
  12. A customer sent us this photo
  13. I read something I thought you could use
  14. Some trends I see coming at us
  15. What I learned at an industry event that you could use
  16. One thing I'm really proud of
  17. A cause we support
  18. A few websites that might help you
Secret #1: You can do these as written text, or record them in audio or video. Your customers would love it if you'd do a mix of all three.

Secret #2: These are perpetual topics that you can do over and over. This list never expires. 

Do these sound too small-business-y for your bigger company? Take a look at this list from Chris Brogan: 50 Blog Topics Marketers Could Write For Their Company for some topics that are more useful for medium sized businesses.

What would you add to your list of perpetual topics?

Photo by Becky McCray

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