Anyone that knows me can attest that I am totally bought in to social media. I have used tools such as Twitter, LinkedIn and Facebook to build the on-line presence of the SBDC as well as to meet some really great people. I firmly believe that social media is an effective, inexpensive way for small businesses to get their message out and create a dialog with customers and prospective customers. It’s the new “word of mouth” marketing. It is, however, easy for small business owners to get confused when it comes to social media. Issues such as “What tools should I be using?”, “How should the company involve employees in the process?”, “What about security?”, or the biggest question of all “How do I make time to be involved in social media?” all contribute to the confusion. As a small business owner you should look at social media like any other marketing function. The key is to approach it much like you would any other business decision…Return on Investment (ROI).

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