About Social Media Today
OK, so perhaps that title was a little harsh. Pepsi does not stink, and some of the other drinks/brands within their portfolio are some of my favorites. However, from a branding perspective, the title is 100% accurate.
I saw this article on Kristi Colvin’s really great blog — We Love Branding — and had to reblog it. The visual alone is just too great to pass up on. If you do not follow her blog regularly, I hope you check it out. She always finds the most interesting work to post, and typically it is stuff that is not already found everywhere already so her blog is always inspiring.
The only thing I do not see in this timeline is the whole New Coke debacle. That probably should have made it on the graph considering it is widely thought of as one of the biggest brand blunders (a lot of B’s there) of all time.
With the exception of that missing piece, I think that the graph is quite telling of why after 100 years Coke is one of the most recognizable brands across the globe …and Pepsi is still trying to find itself.
On a final note — WTF was going on at Pepsi in 1898? That looks like it was scrawled out by a 5-year-old.
