Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content.

Want to learn more about how to use Twitter for marketing, which mistakes to avoid, and learn from brand that are using the microblogging platform successfully? Check out these posts, the first of the best from this year on using Twitter for b2b marketing.

Twitter in B2B – a Velocity Slideshare by The B2B Marketing Blog

Doug Kessler outlines his firm's presentation on seven ways to use Twitter for b2b marketing. Advising b2b bloggers on the use of Twitter, Doug writes "Twitter is already playing a role in content marketing campaigns — for finding topics, inviting input and promoting the finished pieces. It’s all about the engagement."


10 ways to get your business in on the microblogging craze by iMedia Connection

Clay McDaniel offers some basic but solid advice in this guide to making Twitter work for marketing, such as pick a leader (so there is "one personality driving the charge"), establish a regular rhythm, and "talk like a real person" (not as obvious as you might think). Three other articles from iMedia Connection worth reading are 7 marketing mistakes to avoid on Twitter by Rodney Rumford, Meet the brands that 'get' Twitter by Michael Estrin, and 7 tips for the perfect Twitter profile by Jason Baer.


Twitter 101, Part 2 by Search Engine Watch

Ron Jones reviews popular Twitter tools, offers tips on finding the right people to follow while growing your own following, and provides a basic guide to understanding Twitter lingo. This post is an excellent starting point for those new to Twitter.


Case Study: How I Used Twitter to Generate 35,967 Extra Hits to my Site in Just 14 Days by Winning The Web

Gyutae Park details a real-world case of how to use Twitter to drive traffic to worthwhile content, using a hot topic, your network of followers, social bookmarking sites, the Tweet This Wordpress plugin, a helpful follow-up article—and a bit of luck.


Twitter background guidelines by Croncast

For anyone still using a "canned" Twitter background found somewhere on the web, or worse, one of Twitter's own default backgrounds, this post provides the technical specifications—file dimensions, size, coordinates and instructions—for creating a custom Twitter background image.


Twitter FAIL! The 8 worst brands on the world's hottest microblog by Revolution

Gareth Jones heaps scorn on eight global brands that got Twitter wrong, and explains why their strategies (or lack thereof) went awry. Astoundingly, as of May of this year, major brands like McDonalds, Pepsi, Vodafone and Gucci each had less than 1,000 followers. This article lets you learn from their mistakes.

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Contact Tom Pick: tomATwebmarketcentralDOTcom