About Social Media Today
Have you ever examined an entrepreneur’s business plan or sat through a pitch and wondered why it has to be so complicated?
Does the idea need to be complex to be good?
In our recent post, Angels and Startups, Turn a MISS Into a Hit, this exact question was put on the table.
The quintessential examples of how simple leads to success are easily displayed in Diapers.com and icanhascheezburger.com. These sites have achieved success simply because they’re simple and they either make people happy or make things easy for their customers. They both hit on the old standard of giving people what they want.
Too many an entrepreneur tries to develop concepts that disregard market demand and instead plan to launch an entire strategy based on creating rather than acting on market need.
Complexity Doesn’t Guarantee Dominance
Perhaps the complexity that so often arises is born out of a desire to be the next Google or the next Starbucks. If so, these free-thinkers are really missing the point.
Neither Google nor Starbucks are complicated approaches to success. Both companies developed their business model on simply giving the customers something they want.
Sure, the founders might offer a better way of doing it, but it doesn’t require hat-tricks and complicated algorithms to achieve ultimate market success. (OK, so Google does use algorithms – but you get the point.)
It doesn’t matter if the business is a physical location or a new website – entrepreneurs have to capture attention, make an impact, and complete the conversion. An effect way to do all of these things is to keep it simple.
Simple is not outdated and should never be overlooked as worn out if the idea and the market are both viable.
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