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psychology

How/Why We Buy: Social Commerce Infographic

December 8, 2011 by Drew McLellan with 62 views

One of the best decisions I made as a college student was to get a Psych minor.  It certainly helps me be smarter when it comes to marketing, business ownership and life in general.  Besides, people fascinate me and I like understanding how they tick. That’s probably why this infographic caught my attention.  It focused on... [read more]

Awareness to Action: 4 Steps to Sell More By Getting Inside the Minds of Your Customers

June 18, 2010 by Eric Tsai with 545 views

Over the past months I wrote about how to find your customers in order to improve your customer segmentation and gain better understanding of your niche market. Everything goes back to connecting with your audience so you can craft campaigns utilizing tactics such as email marketing, SEO and social media. Then as more... [read more]

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