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positioning

E-Book: It's Not About You Anymore

June 23, 2009 by Ardath Albee with 436 views

Given what buyers can learn about your company and products without ever speaking directly to you, B2B positioning is more important than ever. The problem is that many companies look around them at their competition and model themselves after the company they want to emulate. But that's "me too" stuff that doesn't differentiate your... [read more]

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