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thought leader

Thoughts on Thought Leadership

October 8, 2009 by LindaSmith with 361 views

There is a word, or rather two words used as a one-word phrase, that has been floating around lately and sounds very smart, very intelligent… very in the know: thought leader. Or, thought leadership. Wow. Have that moniker stuck on you and have it said that you were among the thought leaders, you might think you were pretty up there.... [read more]

Anatomy of a Web 2.0 Marketing Strategy

March 19, 2009 by Margot Heiligman with 224 views

With lofty objectives, a multi-execution approach to Web 2.0 marketing is essential. The leitmotif throughout the Web 2.0 marketing strategy I'll describe is: business influence, thought leadership, and trust-building content & engagements. In our case, we had a mandate to: - Drive brand recognition in our market segment - Establish... [read more]

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