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us federal trade commission

FTC regulates blogging! Insights into the new world of paid influence

October 6, 2009 by Ross Dawson with 356 views

The US Federal Trade Commission has released its long-awaited update to its "Guides Concerning the Use of Endorsements and Testimonials in Advertising" to now cover blogging and social media. The headline news is that: The revised Guides also add new examples to illustrate the long standing principle that “material connections” (... [read more]

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