Our network

michael brito

Social media metrics that matter

September 2, 2009 by Paul Chaney with 316 views

A recent SmartBrief on Social Media poll asked the question: What is the most important metric to track in social media? The results found that "virality" and "sentiment" predominated, not ROI.  Virality (the reach of your brand and how much your message is spread) - 35% Sentiment (positive, negative or indifferent... [read more]

Logo