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Business Side Guide: Social Media Profile Management

March 10, 2009 by Michele Goetz with 131 views

Managing B2B customer information has never been easy. CRM systems are rife with bad data and an inability to manage customer and contact profiles. Add subscription management to this and database marketers are continuously plagued with targeting inaccuracies and redundancy. Enter social media and you could be adding more complexity... [read more]

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