facebook posts, articles, and infographics

Want Facebook Business Results? Get Off of Facebook!

February 3, 2012 by Pam Moore with 122 views

For most business leaders, it isn’t long after you setup the Facebook business page that you realize it’s not the magic genie you thought it would be. You realize it is going to take real work. You got that right! So let’s roll up our sleeves and crack this Facebook nut! [read more]

Facebook Goes Public: Facebook IPO Filed with Securities and Exchange Commission

February 2, 2012 by John Lawson with 86 views

Facebook has official filed a $5 Billion IPO today. The bets are on that this could be the largest tech IPO in history, some have said it could go as high as $100 billion. WOW! [read more]

10 Social Posting Tips and Traps

January 31, 2012 by Daniel Kehrer with 104 views

One question business owners often ask about social media is what to post on Facebook, Google+ or other social pages and platforms. The list of options is long, but here are five easy things to consider posting, plus five things you should never put on your Facebook business page or in any other public forum for that matter: [read more]

The Cost of Marketing on Facebook [Infographic]

December 4, 2011 by PamDyer with 106 views

With close to one billion members, Facebook is a very attractive marketing platform. The Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison. Advertisers can target users by age, location, or area of... [read more]

Google+ Launches Pages for Brands – Let the Chaos Begin

November 8, 2011 by EricWilliamson with 79 views

Unless you were asleep for the past 12 hours, you are well aware that Google+ opened things up for Brands today. There is no shortage of articles and blog posts that covered this in depth today. The best of them from an agency or brand consultancy standpoint are the following IMHO: [read more]

Take 'Free' Out of Your Facebook Marketing Strategy

September 22, 2011 by Surajit Agarwal with 325 views

British Airways used its Facebook page to launch a new ad video yesterday, a first for them. It didn't take so well, an example of how even in social media, you often get what you pay for. [read more]

10 Facts about Consumer Behavior on Facebook

September 19, 2011 by PamDyer with 165 views

A new study by marketing firm Constant Contact and research company Chadwick Martin Bailey sheds light on how consumers interact with brands on Facebook. According to 10 Quick Facts You Should Know About Consumer Behavior on Facebook (below), it turns out that people engage with their favorite brands on Facebook far more than on any other social network. [read more]

Are You Missing Business Opportunities on LinkedIn? How to Build a Network

September 13, 2011 by Des Walsh with 150 views

Speaking to groups in my part of the world over recent months I have found there are a lot of business professionals who know about LinkedIn and may even have a profile of sorts there but are not convinced that LinkedIn represents any real business opportunity for them. Some are quite skeptical, even dismissive about the idea. [read more]

Facebook Contests – Using Them to Expand Your Audience

September 13, 2011 by Michael Cohn with 175 views

The concept of contests through social media to build business has been around for a long time. The murky part is exactly how you leverage the contests to work effectively for your business. Getting people to participate is no problem. With that in mind, it is worth discussing the mechanism of action of Facebook contests and how they can be used most effectively. Another important thing to discuss is what is true and what is false about contests and potential difficulties that you might run into when it comes to Facebook contests. [read more]

Getting Serious About Your Org Chart

September 8, 2011 by Seth Godin with 117 views

Manu's funny brilliance aside, this collection of org charts might help you think hard about why your organization is structured the way it is. [read more]

3 Things Small Businesses Can Learn from India

August 15, 2011 by Rajeev Malik with 108 views

Last month, I was away on vacation to India. It was great. I spent time with family and traveled a bit. One thing I did notice is that in India, the presence of Social Media is not as apparent as it is here. Here, there are Twitter and Facebook icons plastered all over the place. There…well I didn’t see any. [read more]

The Dark Side Of Social Media

August 15, 2011 by Steve Olenski with 153 views

For all the benefits social media provides its users every single day, there is also a dark side, a much darker side as we have been reminded by recent events around the world. [read more]

Improving Civic Governance With Social Media

August 15, 2011 by Manju Bansal with 30 views

But India has one big thing going in its favor…the demographic dividend i.e. India has more than 50% of its population below the age of 25 and more than 65% hovers below the age of 35, a whole lot younger than US, China, Japan and other global powers. No surprise, the younger ones tend to be the most restless as well, and once tools like Facebook came along, it was only a matter of time before the public establishment began to feel the wrath of its people. [read more]

Mobile App Competition: Startups vs Big Guys

August 10, 2011 by Albert Wenger with 78 views

Facebook recently released Messenger as a separate mobile app. Google+ launched with multiple separate mobile apps (Google+, Huddle, Places). What’s going on here? We are seeing the results of limited screen real estate combined with effective notification systems and a fully logged in user on mobile. [read more]

Facebook and ComScore Release Social Essentials to Target Fan's Friends

July 28, 2011 by Gavin Heaton with 243 views

Social Essentials maximizes fan influence, their circle, to expand beyond just reaching your fans. This signals a shift is thinking about customer needs to thinking about customer's friends. [read more]

7 Tips to Maximize Your Circles. I Google+ Circled, Followed, Liked, Linked, Bookmarked You, Now What?

July 22, 2011 by Pam Moore with 388 views

How to prioritize and maximize your time online. Keep a weekly double click list of people you want to engage with and a list of people you want to thank. [read more]

The Six Biggest Websites Compared [Infographic]

July 18, 2011 by John Lawson with 702 views

Wikipedia, Amazon.com, YouTube, Twitter, Facebook, and eBay traffic compared. [read more]

Branchout and Facebook: A Case Study in Viral Spread

June 15, 2011 by Tony Karrer with 1,022 views

Branchout is a job search engine that has achieved explosive growth thanks in part to its nifty Facebook and LinkedIn integration. [read more]

Communicating With Small Businesses Using Facebook

April 1, 2011 by Steve King with 183 views

I'm a bit behind on my reading (we've been swamped this quarter) and just got caught up on the Enterprise Council on Small Business (ECSB) blog. For those not familiar with ECSB, it's a research and marketing firm that helps big companies market to small businesses and small business owners. It used to be called Warrillow... [read more]

Facebook Stores Deliver Sames Sales Rates as Web Sites

March 21, 2011 by PamDyer with 63 views

According to a new white paper from Webtrends, Facebook stores now have the same sales conversion rates as e-commerce Web sites. “The Effect of Social Networks and the Mobile Web on Website Traffic and the Inevitable Rise of Facebook Commerce” was created in conjunction with Adgregate Markets, a leader in... [read more]