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5 Social Media Foundations for the Busy Entrepreneur

April 2, 2012 by Erin Tillotson
with 139 views
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Save hours of time by using your social media channels wisely. [read more]

The Single Most Important Way to Get More Out of the New Facebook

April 2, 2012 by John Jantsch
with 58 views
0

The new cosmetic changes to Facebook are distracting from the original purpose, to interact. [read more]

Two Lenses on the Facebook Timeline Change: Strategy & Tactics

March 23, 2012 by Sam Decker
with 26 views
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There are a ton of articles out there that summarize the new Facebook Timeline changes.  This is not one of those articles. Instead, I’m going to cover what those changes actually mean strategically and tactically for your Facebook presence. The new layoutScreenshot from Florence + the Machine's redesigned PageProbably the most... [read more]

Building Your Social Media Connections

March 6, 2012 by Michael Cohn
with 31 views
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Social media websites are a phenomenon today. Websites like Twitter, LinkedIn, Facebook, Orkut, YouTube and Blogger are some of the most accessed websites on the Internet. It, therefore, becomes important to leverage the widespread popularity of these websites and develop top social media strategies to expand your business. [read more]

Facebook Commerce in Demise?

February 29, 2012 by Jeff Nolan
with 69 views
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No one disputes that using Facebook to amp up commerce activity with promotions, customer advocacy behaviors, and better targeting is effective. What the debate is about is using Facebook as the actual e-commerce platform and on this point I think the critics are making a good argument. [read more]

Want Facebook Business Results? Get Off of Facebook!

February 3, 2012 by Pam Moore
with 145 views
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For most business leaders, it isn’t long after you setup the Facebook business page that you realize it’s not the magic genie you thought it would be. You realize it is going to take real work. You got that right! So let’s roll up our sleeves and crack this Facebook nut! [read more]

Facebook Goes Public: Facebook IPO Filed with Securities and Exchange Commission

February 2, 2012 by John Lawson
with 142 views
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Facebook has official filed a $5 Billion IPO today. The bets are on that this could be the largest tech IPO in history, some have said it could go as high as $100 billion. WOW! [read more]

10 Social Posting Tips and Traps

January 31, 2012 by Daniel Kehrer
with 202 views
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One question business owners often ask about social media is what to post on Facebook, Google+ or other social pages and platforms. The list of options is long, but here are five easy things to consider posting, plus five things you should never put on your Facebook business page or in any other public forum for that matter: [read more]

The Cost of Marketing on Facebook [Infographic]

December 4, 2011 by Pam Dyer
with 117 views
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  With close to one billion members, Facebook is a very attractive marketing platform. The Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison. Advertisers can target users by age, location, or area of... [read more]

Google+ Launches Pages for Brands – Let the Chaos Begin

November 8, 2011 by EricWilliamson
with 84 views
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Unless you were asleep for the past 12 hours, you are well aware that Google+ opened things up for Brands today. There is no shortage of articles and blog posts that covered this in depth today. The best of them from an agency or brand consultancy standpoint are the following IMHO: [read more]

Take 'Free' Out of Your Facebook Marketing Strategy

September 22, 2011 by Surajit Agarwal
with 339 views
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British Airways used its Facebook page to launch a new ad video yesterday, a first for them. It didn't take so well, an example of how even in social media, you often get what you pay for. [read more]

10 Facts about Consumer Behavior on Facebook

September 19, 2011 by Pam Dyer
with 193 views
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A new study by marketing firm Constant Contact and research company Chadwick Martin Bailey sheds light on how consumers interact with brands on Facebook. According to 10 Quick Facts You Should Know About Consumer Behavior on Facebook (below), it turns out that people engage with their favorite brands on Facebook far more than on any other social network. [read more]

Are You Missing Business Opportunities on LinkedIn? How to Build a Network

September 13, 2011 by Des Walsh
with 160 views
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Speaking to groups in my part of the world over recent months I have found there are a lot of business professionals who know about LinkedIn and may even have a profile of sorts there but are not convinced that LinkedIn represents any real business opportunity for them. Some are quite skeptical, even dismissive about the idea. [read more]

Facebook Contests – Using Them to Expand Your Audience

September 13, 2011 by Michael Cohn
with 181 views
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The concept of contests through social media to build business has been around for a long time. The murky part is exactly how you leverage the contests to work effectively for your business. Getting people to participate is no problem. With that in mind, it is worth discussing the mechanism of action of Facebook contests and how they can be used most effectively. Another important thing to discuss is what is true and what is false about contests and potential difficulties that you might run into when it comes to Facebook contests. [read more]

Getting Serious About Your Org Chart

September 8, 2011 by Seth Godin
with 124 views
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Manu's funny brilliance aside, this collection of org charts might help you think hard about why your organization is structured the way it is. [read more]

3 Things Small Businesses Can Learn from India

August 15, 2011 by Rajeev Malik
with 115 views
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Last month, I was away on vacation to India. It was great. I spent time with family and traveled a bit. One thing I did notice is that in India, the presence of Social Media is not as apparent as it is here. Here, there are Twitter and Facebook icons plastered all over the place. There…well I didn’t see any. [read more]

The Dark Side Of Social Media

August 15, 2011 by Steve Olenski
with 153 views
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For all the benefits social media provides its users every single day, there is also a dark side, a much darker side as we have been reminded by recent events around the world. [read more]

Improving Civic Governance With Social Media

August 15, 2011 by Manju Bansal
with 31 views
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But India has one big thing going in its favor…the demographic dividend i.e. India has more than 50% of its population below the age of 25 and more than 65% hovers below the age of 35, a whole lot younger than US, China, Japan and other global powers. No surprise, the younger ones tend to be the most restless as well, and once tools like Facebook came along, it was only a matter of time before the public establishment began to feel the wrath of its people. [read more]

Mobile App Competition: Startups vs Big Guys

August 10, 2011 by Albert Wenger
with 86 views
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Facebook recently released Messenger as a separate mobile app. Google+ launched with multiple separate mobile apps (Google+, Huddle, Places). What’s going on here? We are seeing the results of limited screen real estate combined with effective notification systems and a fully logged in user on mobile. [read more]

Facebook and ComScore Release Social Essentials to Target Fan's Friends

July 28, 2011 by Gavin Heaton
with 265 views
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Social Essentials maximizes fan influence, their circle, to expand beyond just reaching your fans. This signals a shift is thinking about customer needs to thinking about customer's friends. [read more]

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