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10 Facts about Consumer Behavior on Facebook

September 19, 2011 by PamDyer with 165 views

A new study by marketing firm Constant Contact and research company Chadwick Martin Bailey sheds light on how consumers interact with brands on Facebook. According to 10 Quick Facts You Should Know About Consumer Behavior on Facebook (below), it turns out that people engage with their favorite brands on Facebook far more than on any other social network. [read more]

How to Use Decision Management to Improve Cross-Channel Experience

August 30, 2011 by JamesTaylor with 192 views

Retailing Today had an interesting article – “Best Buy, Sears, Target tops in cross-channel performance” – about the importance and challenges of becoming a cross-channel retailer. I was struck by the potential of Decision Management Systems to improve cross-channel experiences in a couple of key areas: [read more]

The Growing Role of Analytics in College Basketball

March 25, 2011 by Steve King with 36 views

Meteorologist Becomes a Go-To Guy from the New York Times covers a free college basketball statistics website used by many college coaches.  The site and the analytics were developed by a Utah based meteorologist as a hobby a few years ago.  Using data in sports is not new.  Sabermetrics, the study of baseball statistics,... [read more]

Data and Dating

February 14, 2010 by Steve King with 287 views

Given the massive growth in traffic to online dating sites and it's Valentine's Day, it's not surprising that the New York Times has multiple articles on dating this weekend. What is interesting is several of the articles focus on the growing role of data and analytics in the online dating process.  Looking for a Date? A Site... [read more]

The Growth of Small Business Analytics

January 4, 2010 by Steve King with 198 views

There were two very interesting blog posts related to the use of analytics by small businesses over the last week.  Both caught my eye as interesting examples of the trend towards analytical software and automation. The first comes from Tim Berry's blog via MyVenturepad.  Tim writes about the Huffington Post using A/B... [read more]

#29: Here's a thought...

November 22, 2009 by BrianRoger with 209 views

An occasional series in which a review of recent posts on MyVenturePad reveals the following nuggets:It’s you they wantThe reality is ideas don’t matter that much. First of all, in almost all startups, the idea changes – often dramatically – over time. Secondly, ideas are relatively abundant. For every decent idea there are very likely... [read more]

The Technology Problems With Social Media ROI

November 2, 2009 by Jacob Morgan with 1,000 views

A few weeks ago I wrote about some of the business problems or challenges that exist with social media ROI. Today I want to address some of the technology challenges. Keep in mind that I’m not a very technical person so if you have something you want to add or contribute to the post please let me know.  Note, we are mainly talking... [read more]

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