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paul greenberg

What is Social CRM? An Introduction

December 28, 2009 by Jacob Morgan with 158 views

I’m going to be speaking at the New Communications Forum (see sidebar link) in April on Social CRM.  I’m currently collaborating with Esteban Kolsky on a what I hope will be a killer presentation.  I reached out to Esteban because I greatly admire and respect his research and his work; I consider him to be one of the top... [read more]

eBook: The Art of Social Sales

December 1, 2009 by Ardath Albee with 204 views

The Customer Collective has released a new eBook with contributions from some truly insightful sales leaders to help us understand just what "social selling" means in today's marketplace.Although we all know that our buyers have changed, business is moving so swiftly these days that its hard to know just how we need to adapt to keep... [read more]

Industrial Strength Prospect Intelligence

March 20, 2009 by Ardath Albee with 141 views

I was listening to Paul Greenberg giving a webinar yesterday when he used a phrase that really resonated with me: Industrial Strength IntelligenceCRM and marketing automation systems have given us intelligence. Things like a place to record demographic information, email communications and website behavior tied to lead scoring. He... [read more]

A Subversive Meets CRM: My Interview with Paul Greenberg

July 29, 2008 by Robin Carey with 178 views

Paul Greenberg and I have a few things in common:  we both like sushi, we like how SAP is transforming itself by its embrace of social media and bloggers, and Jack Kemp remains our favorite Republican.  Paul also has given up the barricade-storming of his youth (we probably were at many of the same marches) to throw slings and... [read more]

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