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We Are Indivisible: Can Starbucks Ignite a Movement?

November 5, 2011 by David Armano with 85 views

I've just gotten of three business related conference calls and am writing this from a hotel room in Los Angeles as I'm about to head out to Blogworld (speaking here tomorrow). Blogging on the fly is probably the last thing I should be doing. But yesterday I noticed several tweets and I've also had a number of e-mail exchanges with... [read more]

Social media marketers are a shallow bunch

September 17, 2009 by Greg Verdino with 298 views

I'll warn you right now: this is a rant. And like all (good?) rants, it's kinda one-sided. So feel free to disagree. Feel free to prove me wrong... that's what comments are for. :-) Cholesterol-and-sodium mecca T.G.I. Friday's found themselves in the frying pan (if not the fire) this week for their "Woody" campaign - and I've chosen the... [read more]

A Starbucks By Any Other Name

July 22, 2009 by Jonathan Salem Ba... with 74 views

A new local coffee-shop called "15th Avenue Coffee and Tea" is opening this week on Seattle's Capitol Hill; only it's not new, nor is it local. It's a test concept from Starbucks that, if successful, could appear in other markets.Interestingly, the names of subsequent outlets would be similarly customized to their locations. This would... [read more]

Out of bounds

June 4, 2009 by Seth Godin with 121 views

Sometimes people push back on posts of mine they don't like by telling me I'm out of bounds. Somehow, they say, I've crossed the boundary of what I'm allowed to write about. They are angry that I'm now writing about something outside my defined area.I'm usually taken aback by this, because I didn't realize I'd actually agreed to any... [read more]

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

March 16, 2009 by Tom Pick with 427 views

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. It's growing at an astounding rate. And most marketers still haven't figured out how to capitalize on it.While there are some social media brand success stories, such as Blendtec and Starbucks on the B2C side,... [read more]

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