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Why didn’t GM use “Harry Potter Marketing”?

June 4, 2009 by jmcaddell with 144 views

I was driving to the local baseball field this week (very slowly–there’s a townwide sidewalk construction project underway and every street is a work zone). Coming the other way was a big Cadillac driven by someone in the Cadillac market sweet spot – a 75-year-old guy. Which got me wondering about Cadillac and GM’s restructuring and... [read more]

McKinsey on Aging Baby Boomers and Unretirement

November 29, 2007 by Steve King with 100 views

Excellent article on the McKinsey Quarterly website (registration required) on aging baby boomers.  For folks that have been following demographic trends and aging boomers there really is nothing new in the article, but it does a great job of summarizing a wide range of business issues related to aging boomers.  Also, as is... [read more]

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