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social media adoption

Social Media Gives Execs the Willies

August 25, 2009 by Andy Beal with 126 views

By Frank ReedThe Center for Media Research has reported on a paper that reaches the conclusions that executives in many companies are worried about social media in some form or another. If it’s not how employees are wasting valuable company time as a result of their Twitter and/or Facebook fetishes (51%), it is about how their companies... [read more]

McKinsey Agrees: Web 2.0 is Not a Marketing Tactic

July 31, 2008 by Brian Critchfield with 56 views

I have been involved in selling and marketing technology products for many years. Regardless of the technology, there is always one fatal error that too many companies make. They think that implementing new technology will solve problems when, in reality, processes and strategies solve problems - technology just speeds it up. Technology... [read more]

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