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Avinash Kaushik Discusses Web Analytics…Wives and Girlfriends

March 25, 2010 by Andy Beal with 118 views

Giving all of the credit to the first click is "like giving all of the credit for marrying my wife to my first girlfriend." That my friend, is typical of web analytics guru Avinash Kaushik. If you think that web analytics is boring, you’ve clearly never heard Avinash give a presentation! You can read the full transcript of his SES NYC... [read more]

What Small Business Needs to Do to Get Ready for Mobile Marketing Now

December 28, 2009 by John Jantsch with 1,064 views

This content from: Duct Tape Marketing We’ve been talking about the coming of mobile marketing for a long time now. I remember talking about it when I was doing work for one of first PCS carriers, Aerial Communications (now owned by T-Mobile), back in 1995 of so. Mobile marketing has taken far longer to evolve than people imagined,... [read more]

#28: Here's a thought...

November 7, 2009 by BrianRoger with 174 views

An occasional series in which a review of recent posts on MyVenturePad reveals the following nuggets:Been there, done it, want to do it againBut there is another kind of entrepreneur I love backing even more. It's the serial entrepreneur who has had a number of successes under his belt and now wants to swing for the fences. We have a... [read more]

Web Analytics Is Not Just A Campaign Optimization Tool

November 4, 2009 by Michele Goetz with 227 views

Web analytics is as much about customer and market intelligence as it is about marketing performance. Too much focus on the tactic and the marketing funnel and you begin to loose sight of who you are marketing to and why you want to. This is a trap that many companies fall into and why Web analytics is relegated to back room technical... [read more]

3 Web Marketing Trends That Will Accelerate in 2010 – Part 2

October 22, 2009 by Eric Tsai with 64 views

It will be increasingly difficult for brands to ignore the Web when making marketing decisions. The brands that get ahead will be the ones that harness the web to work in conjunction with their existing offline campaigns while adopting more social marketing strategies to generating new consumer insights. Customers will continue to... [read more]

Report: Companies Spending Less on Web Analytics Technology, More on Staff

June 9, 2009 by Andy Beal with 317 views

My good friend, and web analytics guru, Avinash Kaushik once wrote: Cancel the contract with your favorite expensive analytics vendor and take that $50k or $100k or $200k and: 1) Hire a smart analyst for between $50k to whatever maybe your areas great salary; 2) Put the rest of the money in your pocket. That piece of advice has always... [read more]

Marketing Mismatch on Data Needs

March 15, 2009 by Ardath Albee with 160 views

Over coffee this morning, I was reading the article From Data to Dollars in the Spring 2009 issue of 1to1 Magazine and saw a disconnect in thinking that made me scratch my head.On the page was a chart in answer to the question:What Customer Data Would You Like to Collect That You Don't Now?Psychographic - 11%... [read more]

How To Build Community 101

March 14, 2009 by Connie Benson with 285 views

I enjoy receiving questions from people. They will become common as community becomes an integral part of marketing plans.I have a startup making a product. We’re selling it online. We have:a websitea blogforumsThe problem is that not many come to the forums. And if they do, they don’t register or participate much. Instead of trying to... [read more]

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