chris brogan posts, articles, and infographics

Some Pre-Forecast Odds Ends re: Social CRM

December 19, 2009 by PaulGreenberg with 184 views

Before I push out my Forecast for 2010 (next week some time), I have a few short observations that are honestly somewhat random: Facebook Does It Again – Not So Privately All Facebook members received a message from Mark Zuckerberg this past week that effectively said that Facebook was going to make it easier on people to handle their... [read more]

Best of 2009 (So Far): Blogging for Business, Part 1

December 13, 2009 by Tom Pick with 396 views

How can you attract more traffic to your blog? Generate more comments? Increase the effectiveness of guest-posting opportunities? Find free and legal images to add to your blog posts? Crank out posts more quickly? Make money from your blog? Discover the answers to these questions and others here in the first set of the best posts... [read more]

Why Serendipity Is Underrated

November 21, 2009 by David Armano with 224 views

A nice reminder from Chris Brogan. I recommend watching the entire talk—it's only 10 minutes. Here's what you need to know: as an observer and active participant of the social web for several years, I've seen the power of serendipity influence how business gets done. Business leads coming in through Twitter because the person inquiring... [read more]

How to renew your blogging enthusiasm

November 16, 2009 by Becky McCray with 394 views

Blogging is a terrific tool for small businesses, but the work of blogging eventually can get you into a rut. That's why so many blogs stagnate and even die after a while. Long-time friend Chris Brogan asked a pointed question about this, on Twitter. Is your blog phoning it in? Are you tagging along in a pile of similar content? How... [read more]

A Social Media Business Model That's Really Social

October 30, 2009 by Paul Chaney with 118 views

There is a lot of talk these days regarding social media business models. Let me propose one that's truly social -- give content away freely. That is to say, share what you've learned from others with others who have a need to learn it, and do so without a financial transaction being involved. Think of it as mentorship or paying... [read more]

Managing Your Social Media Marketing Time

October 19, 2009 by Becky McCray with 288 views

Do you sit down to spend 30 minutes checking your social networks, and then look up 3 hours later? Do you get sucked into Mr. Computer, like Sheila Scarborough says? Barry Moltz asked how to manage social media time at the Small Business, Big Impact panel at BlogWorld Expo. Here's the best answer I came up with. Use a checklist. Once... [read more]

What to charge for in a world of Free

October 5, 2009 by Becky McCray with 160 views

"Memorable experiences are the ultimate scarce commodity." That's what I scribbled while driving, listening to Chris Anderson's Free. The marginal cost of digital distribution is falling toward to cheap to measure, so it makes sense to offer many digital products for free. For example, the Audible copy of Free I was listening came... [read more]

Understanding Influence; the Chris Brogan Effect

September 26, 2009 by Jacob Morgan with 442 views

Influence has been quite a hot topic in the social media, and as someone who has a degree in psychology (and business), I too find this topic quite interesting. I’m not saying I’m an influence expert, but I still enjoy the discussions and debates around the space. We focus a lot on individual influencer; in fact, we focus on them too... [read more]

Are you a trust agent? Do you need to be?

September 13, 2009 by Drew McLellan with 714 views

Chris Brogan (one of social media's Godfathers) and Julien Smith, a trend analyst and expert on building communities, have released a new book, Trust Agents. The subtitle pretty much tells you what to expect... using the web to build influence, improve reputation and earn trust. And that's exactly what the book focuses on. Sort... [read more]

Five Amazing Sites to Help You Figure Out Small Biz Social Media

August 19, 2009 by Becky McCray with 275 views

(Mark Hayward is back with another guest post on marketing for small business, drawn from his own experience. You can follow him on Twitter @mark_hayward) If you are like me, when you purchased or opened your business, you really did not have a clue about how to market yourself online. Perhaps, you still don’t. Certainly, it can be... [read more]

Are You Abusing Your Social Media Voice?

July 20, 2009 by Danny Brown with 456 views

We’re told (and tell our clients) that one of the key benefits of social media is that it’s allowing a channel to be opened between customers and business, and vice versa. But is this new openness simply leading to abuse of the system? Are people now using this new voice they have to bypass proper channels and cause as much havoc as... [read more]

16 People You Can Learn From

June 26, 2009 by Barry Moltz with 334 views

During tough economic times, many of us look for guidance. Sometimes we also tire of being leaders constantly. One of the reasons I took up Karate 7 years ago was to be a follower. There is always something that is so enjoyable about learning from others. I am not into lists, but I have felt so supported this year that I was... [read more]

Can You Have Too Much Disclosure?

June 21, 2009 by Danny Brown with 125 views

If you’re speaking with a friend about something you like do you also say, “I use it myself – I can vouch for it”? Probably. But if you’re speaking to that same friend a few days later and you ask how he/she got on with that product, do you again say that you use it yourself? No. Because obviously they know that from your first... [read more]

The June 2009 Carnival of Trust

June 9, 2009 by Dave Stein with 196 views

It’s funny how certain words you’ve always been familiar with take on new meanings as you wend your way through life. The word “trust” is like that for me. Now that I’m thinking back in time as I write this post, I remember the television show Who Do You Trust? Perhaps the show should have been entitled Who Is Lying and Who Is Not? That... [read more]

Internet Marketing and Merilee Elliott - A Match Made in Dallas

May 29, 2009 by Frank Reed with 110 views

I just spent the past two days at the Inbound Marketing Summit in Dallas and heard a lot of great information. The summit is put on by Chris Brogan’s New Marketing Labs and is two full days of presentations covering all aspects of Internet marketing to some degree with a sharper focus on social media. Regardless of your skill level... [read more]

Translation Marketing

May 12, 2009 by Danny Brown with 185 views

When you’re selling something, how do you do it? Are you keeping it simple or are you overselling? In other words, are you using translation marketing or not? In his post today, Chris Brogan discusses the sales cycle and where social media fits into it. Prospects, awareness, leads, customers and evangelists. All great stuff and well... [read more]