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web 2.0

Making Micro-Services Markets Within the Enterprise

March 10, 2010 by Bill Ives with 151 views

Here is an interesting idea. Marc Andersen, my former Renaissance colleague, posted recently on his blog on applying "product service systems" to corporate environments.  He was inspired by a Boston Globe article, The Leased Life, on how people should share products across their communities. Many people purchased tools... [read more]

Evolution of every medium

January 2, 2010 by Seth Godin with 154 views

Technicians who invented it, run it Technicians with taste, leverage it Artists take over from the technicians MBAs take over from the artists Bureaucrats drive the medium to banality TV used to be driven by the guys who knew how to run cameras and transmitters. Then it got handed off to the Ernie Kovacs/Rod... [read more]

SNCR Research Reveals Social Media’s Impact on Business and Decision Making

November 18, 2009 by Don Bulmer with 161 views

The results are in! I am thrilled to share key findings from research that Vanessa DiMauro and I conducted over the summer called The New Symbiosis of Professional Networks.  The research was conducted as part of our 2009 fellowship with the Society for New Communications Research (SNCR).  As introduced in a... [read more]

Who will be the makers if computing becomes a utility?

September 20, 2009 by Kate Carruthers with 192 views

Spoke at the Bunbury ACS Chapter the other night (g’day to @Moist & @nezzle) – about the future of computing and the impact of social computing. We had a really interesting discussion about privacy (and the death thereof, as I have been prone to argue) and the possible futures arising from the social computing revolution. My friend... [read more]

Mixing Old and New School Communication

July 2, 2009 by Bill Ives with 73 views

Tom Davenport recently posted a nice piece, Why 1.5 Is Greater Than 2.0, that discussed the benefits of mixing old and media. Always the rock of reason, Tom wrote that asking which is better -- Web 1.0 or Web 2.0? --  is actually a false dichotomy. They complement each other. I would agree. Enterprise 2.0 brings a new dimension... [read more]

Social Media is Not Sexy

June 28, 2009 by Gavin Heaton with 103 views

While Web 2.0 and social media tools provide great opportunities for businesses from a branding and marketing point of view, there are also a raft of other opportunities which are easily overlooked. The very same benefits that can be achieved through your social media efforts can also be applied across your enterprise – from employees... [read more]

Startups and Web 2.0: New Weapons for Gaining the Competitive Sales Advantage

May 6, 2009 by Peter Auditore with 221 views

Following on my colleague Don Bulmer’s excellent post this week, our discussion revolves around the new knowledge platforms that Web 2.0 provides today’s modern day sales person. Before the coming of the Internet, selling and marketing often involved a difficult and painstaking task that involved what salespeople called “hard rock... [read more]

Social Networks and B2P

May 3, 2009 by Don Bulmer with 149 views

I was recently invited to submit an article for Connect-World Asia Pacific.  Connect-World is a series of magazines that offers a forum where the highest-level decision makers in the telecommunications and information technology sectors discuss their opinions about the impact of technology on Global and regional... [read more]

Small Business Owners: Your Customer Service IS Your Marketing!

April 28, 2009 by DJFrancis with 175 views

Remember Yakov Smirnoff? He was big in the ’80s and used to tell jokes like this: In America, you can always find a party. In Russia, The Party can always find you! See the switch-eroo there? Clever, right? I was thinking about that after I read the Network Solutions report I referenced in my last post about whether social media... [read more]

Google’s YouTube Symphony Challenges Old World Dinosaurs: Where is Silicon Valley Now?

April 22, 2009 by Peter Auditore with 226 views

Just last week Google and some of the world’s leading musician’s performed what could be the first global symphony orchestra concert at the Mecca of music, Carnegie Hall in NYC.  For the most part, critics were amazed at how this all came together last Wednesday night, April 15, 2009.  But some dinosaur-like music pundits of... [read more]

Thoughts on innovation & revolution

April 12, 2009 by Kate Carruthers with 91 views

Innovation always comes unexpectedly and from the periphery. Once I see an innovation it always seems obvious - except that it was not obvious until I saw it. The iPhone is a great example of this - sure it is currently less than 5% of handsets on the market, but it has radically shifted the entire concept of what a mobile actually is... [read more]

British Web 2.0 Invasion

March 31, 2009 by Margot Heiligman with 159 views

If your business has anything to do with online services or Web 2.0, you’ll be pleased to know that there is a conference and tradeshow taking place this week in San Francisco, CA, USA, for everyone who is passionate about the topic.   Whether its Web 2.0 marketing, design strategies, or development paradigms that web 2.0... [read more]

It's Not About the Eyeballs, It's About the Glasses

March 23, 2009 by Gavin Heaton with 104 views

The changes that we are experiencing in the global economy are clearly challenging the way that we go about the business of branding. Funding is drying up, consumers are driving a range of new approaches to the content we produce and the manner in which we consume it, and agencies struggle to clearly plan and execute engagement... [read more]

Key Takeaways from SXSWi

March 19, 2009 by Sam Decker with 101 views

This post was guest-written by Melissa Lipscomb, Bazaarvoice Community Manager Spring break in Austin means SXSW, an exciting celebration of music, film and web creativity. I spent the last few days at SXSW Interactive – the portion of the conference that’s dedicated to social media and web 2.0. Here are my top 10 takeaways:... [read more]

Anatomy of a Web 2.0 Marketing Strategy

March 19, 2009 by Margot Heiligman with 224 views

With lofty objectives, a multi-execution approach to Web 2.0 marketing is essential. The leitmotif throughout the Web 2.0 marketing strategy I'll describe is: business influence, thought leadership, and trust-building content & engagements. In our case, we had a mandate to: - Drive brand recognition in our market segment - Establish... [read more]

Attract Prospects with Easy Web 2.0 Techniques

March 14, 2009 by Kendra Lee with 201 views

The Internet is my best friend for attracting new prospects. In a flash my name and an article I’ve authored have “gone viral.” I’m promoted all over the world and I’m suddenly the expert everyone wants to talk with. Leads start flowing in from people I’ve never met and new opportunities abound. Is it magic? No! It’s Web 2.0, and you... [read more]

Web 2.0, Venture Capital and Me

September 12, 2008 by Tac Anderson with 138 views

Today my two worlds collide. I’ve always had two slightly different (but overlapping) worlds I live in.  One is the Online Social Media/Marketing world that most of you reading this blog are familiar with. The other is as an evangelist for the Boise tech scene, which I cover on my TechBoise blog. About 18 months ago I started... [read more]

A Subversive Meets CRM: My Interview with Paul Greenberg

July 29, 2008 by Robin Carey with 178 views

Paul Greenberg and I have a few things in common:  we both like sushi, we like how SAP is transforming itself by its embrace of social media and bloggers, and Jack Kemp remains our favorite Republican.  Paul also has given up the barricade-storming of his youth (we probably were at many of the same marches) to throw slings and... [read more]

The New Internet Roles with Social Media

March 28, 2008 by Dash Chang with 52 views

MAR 7, 2008ANALYSIS: The New Internet Roles with Social MediaUnlike mass media, users take proactive roles on the Internet. Here are the emerging roles.CreatorsCreators are entrepreneurs, writers, academics, programmers, webmasters, animators, photographers, cartoonists, videotographers, and musicians who create and use the Internet to... [read more]

Thinking About Email

November 14, 2007 by Brad Feld with 78 views

Is it possible that I'm thinking about the same stuff this morning as Fred Wilson and Jeff Pulver?  Fred just put up a post titled The Biggest Social Graphs and Jeff just posted Social Media is changing the Face of Communications.  Well - ok - yeah.  We're getting together tomorrow, along with a couple of other friends... [read more]

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