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Five Easy Steps to Get Started with Google Analytics

August 8, 2011 by Matt Heinz with 85 views

It's free, it's easy to set up, and it's (relatively) easy to use without a lot of IT support or technical knowledge. But many companies still don't have a basic Web analytics tool watching what's happening on their site. [read more]

Google Analytics Gets Apps

May 5, 2010 by Andy Beal with 396 views

All the cool kids have apps these days, and Google Analytics doesn’t want to be the last to the party. Yesterday at the eMetrics Summit (and on the Google Analytics blog), Google announced several additions to its Analytics offerings, including better integration with AdWords and a Google Analytics App Gallery. The App Gallery premieres... [read more]

Why Your Web Traffic is Going to Nosedive Thanks to Google

March 19, 2010 by Andy Beal with 317 views

Take a look at the Google Analytics chart to the right. Now imagine yourself waking up one day to see your web site’s traffic taking such a dramatic drop. Did you get banned by Google? Is your site down? Nope! But everyone just opted out of Google Analytics–rendering your dashboard useless. Far fetched? Not too much. Not when you... [read more]

Social Media is Not Sexy

June 28, 2009 by Gavin Heaton with 103 views

While Web 2.0 and social media tools provide great opportunities for businesses from a branding and marketing point of view, there are also a raft of other opportunities which are easily overlooked. The very same benefits that can be achieved through your social media efforts can also be applied across your enterprise – from employees... [read more]

Report: Companies Spending Less on Web Analytics Technology, More on Staff

June 9, 2009 by Andy Beal with 317 views

My good friend, and web analytics guru, Avinash Kaushik once wrote: Cancel the contract with your favorite expensive analytics vendor and take that $50k or $100k or $200k and: 1) Hire a smart analyst for between $50k to whatever maybe your areas great salary; 2) Put the rest of the money in your pocket. That piece of advice has always... [read more]

Rolling Out a Social Media Strategy

May 22, 2009 by Jacob Morgan with 178 views

So you have your social media strategy, now what?  If you’re like most organizations, then you can’t roll out a social media campaign in a day, or even in a few weeks. So how do you go about rolling out a social media strategy? My recommendation would be to proceed in phases. What I’m outlining below is a very high level approach... [read more]

Tracking 404 error pages using Google Analytics

February 3, 2009 by Dipali Thakkar with 37 views

Google Analytics can be setup to record whenever a 404 error page is shown on your website. This can be useful to fix broken links or setup redirects to new content. Create or open your custom 404 error page. If you’re running your website on Apache, just create a new page and name it something like 404errorpage.php. Then modify... [read more]

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