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4 Tips to Help You Successfully Advertise on LinkedIn

December 14, 2011 by Shashi Bellamkonda with 84 views

Are you a B2B company? If you’ve thought about moving some of your traditional advertising online, consider advertising on LinkedIn along with Google and Facebook. With their focus on professional networking, it’s a great way to reach your target market. [read more]

How LinkedIn Can Improve Nonprofit Governance

December 13, 2011 by Geri Stengel with 39 views

While they don’t yet realize it, social recruiting -- using social media to find staff -- may be a nonprofit board’s best friend. Why? Because nonprofit boards often under-staff, under-train, and under-fund their Human Resource departments, as documented in Bouncing Back? Employment trends in the nonprofit sector, by Idealist.org. And... [read more]

Career Success and LinkedIn

November 9, 2011 by Bud Bilanich with 125 views

Yesterday I blogged about how your online persona can help or hinder your job search and career success. Today, I’d like to discuss LinkedIn, the best social network for professionals. There are over 135 million professionals in over 200 countries on LinkedIn. Chris Muccio, David Burns and Peggy Murrah have written a great book called 42 Rules book called 42 Rules for 24-Hour Success on LinkedIn. It is my bible for brand building via LinkedIn. LinkedIn is the best social networking site for professionals. LinkedIn is a place to find people and for people to find you. It provides you with a communication tool that can help you create a platform for your success. [read more]

Are You Missing Business Opportunities on LinkedIn? How to Build a Network

September 13, 2011 by Des Walsh with 150 views

Speaking to groups in my part of the world over recent months I have found there are a lot of business professionals who know about LinkedIn and may even have a profile of sorts there but are not convinced that LinkedIn represents any real business opportunity for them. Some are quite skeptical, even dismissive about the idea. [read more]

How to (Finally) Measure ROI from Social Media

September 6, 2011 by Matt Heinz with 281 views

Social media is not a direct-response channel. I think we can all agree on that. But it absolutely is part of the sales funnel for your business. It's where you can build and foster relationships with unlimited prospects, partners and influencers at very little cost, adding value on a daily basis until a percentage of those individuals and organizations are ready to move forward - either into a conversation or an active buying cycle. [read more]

The Continuing Devaluation of LinkedIn Connections

September 6, 2011 by Ross Dawson with 171 views

As the number of connections on LinkedIn increases, the quality decreases. An argument for curating your connections closely. [read more]

7 Tips to Maximize Your Circles. I Google+ Circled, Followed, Liked, Linked, Bookmarked You, Now What?

July 22, 2011 by Pam Moore with 388 views

How to prioritize and maximize your time online. Keep a weekly double click list of people you want to engage with and a list of people you want to thank. [read more]

Branchout and Facebook: A Case Study in Viral Spread

June 15, 2011 by Tony Karrer with 1,042 views

Branchout is a job search engine that has achieved explosive growth thanks in part to its nifty Facebook and LinkedIn integration. [read more]

LinkedIn IPO: Silicon Valley Recovery and Aftermath

May 22, 2011 by Zahid Lilani with 106 views

May 19, 2011 was a big day for LinkedIn and why wouldn’t it be? It was first in line up of social media companies to go public. Not only did they have their IPO but I think they capitalized big time on the hype and the economics of supply and demand. LinkedIn has been around since 2003 and one can comfortably say that perseverance paid... [read more]

The Many Faces of LinkedIn

May 18, 2011 by Greg Gentschev with 349 views

Having taken a look at LinkedIn’s financials, I also want to drill down a bit and look at the product from a user perspective. LinkedIn is clearly going to have an extremely good IPO, whether they end up valued at $3 billion or $4 billion.  So it’s odd to say they’ve done a bad job of leveraging their assets, but it’s true. ... [read more]

Cultivating Meaningful LinkedIn Connections

April 16, 2011 by Michael Cohn with 216 views

Anybody who has any professional life at all (or even those who don’t) should have a profile on LinkedIn. It isn’t enough to have a profile. The profile must be complete and it must be working for you effectively.  LinkedIn is an extremely effective way to build relationships that will eventually lead to opportunities for you in... [read more]

Building connections to your SaaS customers

March 28, 2011 by Peter Cohen with 79 views

I'm one in a million.Actually, I'm number 172,370 in a million. Which is why I recently received a thank you note from Reid Hoffman, Co-founder and Chairman of LinkedIn, as a way of showing his appreciation to me and the other first million LinkedIn users. His note says, "I want to personally thank you because you were one of LinkedIn'... [read more]

Deconstructing Business Success One Woman at A Time Plus: “LinkedIn for Business” Webinar Featuring Anita Campbell

April 19, 2010 by Margot Heiligman with 276 views

This weekend, the New York Times published: “Out of the Loop” a journalistic piece breaking down Silicon Valley and the high tech industry to reveal what makes it tick for women.  What makes it tick or not - might conjur up the thought of a biological clock and family goals, which is generally believed... [read more]

Ten Ways for Growing Businesses to Use LinkedIn

April 8, 2010 by Guy Kawasaki with 333 views

When I first blogged about ten ways to use LinkedIn, the site had 8.5 million total users worldwide. I’m told that now there are over twelve million small-business people on LinkedIn, which is roughly 20 percent of its total user base. Many of these small-business people are using the site in ways you’d commonly imagine: finding leads... [read more]

Small Businesses Will Simply Become More Naturally Social

December 29, 2009 by John Jantsch with 221 views

This content from: Duct Tape Marketing This past year brands large and small rushed head on into social media marketing. They had to learn about all things Twitter, hire social media consultants and create special social media metrics and budgets. Now that hype surrounding the next new thing has settled a bit, businesses are coming... [read more]

What Do You Want From MyVenturePad in 2010? Plus “Storms at Sea”

December 14, 2009 by Peter Auditore with 207 views

Comments Required!MyVenturePad is now a community of more than two thousand members since its inception two years ago. First and foremost, MVP, Social Media Today and SAP would like to thank all the bloggers and MVP members for their participation in this vibrant social media peer group focused on the challenges facing small businesses.... [read more]

Job Seekers and Social Media: Not So Perfect Together

September 11, 2009 by Andy Beal with 233 views

By Frank ReedYou hear the stories all the time. The human resources manager decides to do a little ORR (online reputation research) on a job candidate. They hear that they is a great candidate for a job opening. They are the best interview by far and the scuttlebutt in the office is that they are the person for the job. The HR folks... [read more]

Does social media generate leads?

August 24, 2009 by BenBradley with 179 views

These are my experiences. The answer to the headline question is “yes and no.” Let me explain by talking about a few different ways we’ve converted social media activity in new business. Later, when I have more time, I’ll talk briefly about a few things that didn’t work. TWITTER FOR LEADS? Personally, no. We have seen zero new business... [read more]

How the Social Web is Redefining Community and Brand Legitimacy

August 12, 2009 by Eric Tsai with 287 views

Recently I gave a presentation on social media in which I mentioned that one of reasons social media is gaining great momentum is that it fosters the creation of community. Naturally, we all have the desire to be part of a community, to become an insider on something that we’re interested in. I gave the example of how two fans who loved... [read more]

Will the Wall Street Journal Take a Real Shot at Social Media?

August 1, 2009 by Andy Beal with 155 views

By Frank ReedAs I like to do when a post involves some ‘creative thinking’ I am warning you on this one. TechCrunch is ‘reporting’ the Wall Street Journal’s possible attempt at creating a social community (WSJ Connect) that could compete with the LinkedIn set. I realize that outside of the Microsoft-Yahoo nuptials there has been little... [read more]

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