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Text is the New Multimedia

November 2, 2009 by Jonathan Salem Ba... with 101 views

[NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch as we roll into 2010.] If video killed the radio star, wasn't video supposed to obliterate text? It hasn't. Not even close. Who would have thought... [read more]

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